Email Producer

About the Role

Key Responsibilities

• Support the daily marketing operations and weekly production of emails for the Business Acceleration division to ensure that campaigns are completed and deployed on time.
• Support audience segmentation rules and maintenance of targeting lists for the corporate clubs, including coordinating with stakeholders throughout the organization to communicate and collect feedback on targeting requirements for email programs.
• Experience with triggered and automated email campaign initiatives with the ability to maintain all operational aspects of automated email campaigns with accuracy and transparency.
• Drive in-market execution of consumer email channel strategies in the US with accountability for delivering business outcomes that drive leads and nurture consumer engagement, retention, and conversion.
• Oversee day-to-day development and deployment of Business Acceleration email communications by planning, building, and reporting on email performance and driving program optimizations.
• Partner with brand, creative, digital, and MarTech teams to facilitate content strategies for the email channel in conjunction with other performance marketing campaign efforts.
• Adhere to best practice documentation, processes, roadmaps, and governance as a subject matter expert to share with stakeholders across the organization.
• Maintain consumer marketing lists for all brands within Business Acceleration and create segmentation strategies to cater to evolving business needs.
• Utilize technical expertise in coordination with the MarTech team to lead the design and implementation of advanced automation workflows and troubleshoot technical issues.
• Assist in generating email audience lists, maintaining data hygiene, and managing dashboards to monitor email performance and KPIs.
• Perform other related duties, including troubleshooting technical issues and ongoing enhancements for the email channel.
• Proactively manage and monitor email deliverability across all domains, providing recommendations to optimize and improve list health and growth.

Requirements

• Bachelor's degree in marketing or related field.
• Minimum 3+ years of experience working hands-on with a major Email Service Provider (ESP) or email creation platform with email marketing implementation and management experience.
• Detail-oriented with ability to follow QA processes and procedures within the email platform.
• Self-directed with strong project and time management skills.
• Experience working with business stakeholders and senior executives.
• Excellent verbal and written communication and interpersonal skills.
• Proficiency in creating email and marketing automation campaigns in a highly matrixed organization.
• Deep understanding of email marketing best practices, GDPR and other laws/governance, data compliance, and emerging trends.
• Intermediate to advanced user of Excel, PowerPoint, and Word.

Nice to Have

• Experience with building reports and managing dashboards within an email platform.
• Knowledge of email deliverability optimization and list growth strategies.

Qualifications

• Bachelor's degree in marketing or related field.

Benefits & Perks

• Medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, EAP program, commuter benefits, and a 401K plan.
• Paid leave including Paid Sick Leave, holiday pay, and other paid leave as required by law.