Email/Lifecycle Marketing Specialist

About the Role

Key Responsibilities

• Develop and execute email marketing campaigns to support customer engagement and retention strategies.
• Manage lifecycle marketing initiatives to nurture customer relationships throughout their journey.
• Collaborate with cross-functional teams to optimize email content, design, and performance.
• Analyze campaign performance metrics and implement improvements to increase effectiveness.
• Ensure compliance with legal and company standards in all email communications.

Requirements

• Experience with email marketing platforms and lifecycle marketing strategies.
• Strong understanding of customer engagement tactics and campaign optimization.
• Ability to analyze data and derive actionable insights from campaign metrics.
• Excellent communication and collaboration skills.
• Knowledge of best practices in email deliverability and compliance.

Nice to Have

• Experience with marketing automation tools.
• Knowledge of HTML/CSS for email template customization.
• Previous experience in a similar marketing role within a technology or IT services company.

Qualifications

• Relevant experience in email and lifecycle marketing.
• Familiarity with marketing automation and email platforms.
• Strong analytical skills and data-driven mindset.

Benefits & Perks

• Medical, dental, vision, life, disability, and other insurance plans.
• Employee stock purchase program (ESPP) and 401K with company match.
• Health Savings Account (HSA) on the HDHP plan.
• SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
• Corporate discount savings program and other discounts.
• On-demand training, certification prep, and access to technical and leadership courses.
• Certification discounts and memberships to professional associations.