Engagement Marketing Senior Analyst Loyalty D2C

About the Role

Key Responsibilities

• Develop and implement a 1-Year Marketing and Sales Plan that aligns with the 5-year business strategy, focusing on enhancing customer engagement, loyalty, and program growth.
• Continuously assess and refine the program's value proposition to maintain its competitive edge in the market.
• Oversee the execution of loyalty initiatives from conception to completion, ensuring timely delivery and effective integration across all customer touchpoints.
• Administer and document processes, proactively identifying and resolving any obstacles to successful execution.
• Coordinate teams and agencies to ensure program goals and KPIs are met.
• Support a collaborative environment to strengthen loyalty strategies and improve member experiences.
• Serve as the primary point of contact for program escalations, facilitating communication among teams and stakeholders to ensure program scalability and success.
• Manage relationships with third-party agencies to ensure seamless campaign execution.
• Conduct thorough data analysis to assess program performance, identify trends, and refine strategies to increase member retention and ROI.
• Monitor program metrics daily, making data-driven adjustments to ensure program health and success.
• Create sales and marketing reports to showcase program performance.

Requirements

• 3-5 years of experience in strategic planning of end-to-end, multichannel marketing campaigns, preferably in the loyalty space (on/offline marketing).
• English level: C1.
• Experience in crafting marketing strategies at a local/regional level.
• Experience interacting and collaborating with sales/commercial teams.
• Experience in Loyalty programs (strategy and execution).
• Experience working with clients in LATAM or US region is preferred.
• Experience working with Energy: oil and gas clients strongly preferred.
• Experience crafting medium-complexity marketing plans and/or programs.
• Experience working with creative agencies.
• Digitally fluent, with knowledge of digital marketing best practices.
• Experience pitching proposals to clients.
• Able to craft verbal and written tactical recommendations and guidance for marketing professionals.
• Experience working with project management and CRM software.
• Experience creating consumer journeys for D2C communications.
• Experience in a worldwide marketing program and/or working with high-end agencies.

Nice to Have

• Experience working with clients in LATAM or US region.
• Experience working with Energy: oil and gas clients.

Qualifications

• Educational background not explicitly specified in the description.