Enterprise Marketing Specialist

About the Role

Key Responsibilities

• Define and lead the strategy for marketing efforts with our named enterprise accounts.
• Develop and manage account-based marketing strategies focused on growth within each account.
• Manage and communicate a campaign calendar associated with the overall structure of our enterprise account group that aligns with the account strategy of the enterprise account manager.
• Provide sales enablement and training for the enterprise sales team, ensuring they have effective tools and messaging to communicate the BAF value to our customers in their terms and with benefit statements that impact their business.
• Identify and develop case studies from these accounts that highlight tangible value received from BAF that can be used within the enterprises and outside for other marketing efforts.
• Develop custom marketing material to support efforts within each enterprise account where needed in the form of presentations, brochures, one-pagers, and email templates for the teams.
• Assist the sales teams in finding relevant contacts within the enterprise to expand their reach and develop the appropriate communication strategy in collaboration with the account managers and their account strategy.
• Support and assist the account managers in developing account strategies for each of their enterprise accounts.

Requirements

• 5+ years of experience developing account-based marketing strategies.
• 3+ years of experience marketing within and across multi-billion-dollar companies with proven success of growing at least 10% annually within the enterprise accounts.
• 3+ years of experience in sales enablement partnering with senior-level account managers who have over 10 years of sales experience.
• 2+ years of experience working with ZoomInfo identifying account locations, relevant contacts, and growth opportunities.

Nice to Have

• Sales experience and working on a sales incentive plan is a bonus.

Benefits & Perks

• Health insurance
• Life insurance
• 401(k)
• Other benefits