Powersports Marketing Manager

About the Role

Key Responsibilities

• Prospect, develop and maintain motorcycle focused accounts for new business production.
• Manage the assigned US territory and/or have areas of responsibility assigned that are countrywide such as new business development of dealership, affinity accounts, and/or motorcycle agents.
• Deliver new business sales through the use of all applicable distribution channels via implementation of an effective strategy for distribution of products.
• Oversee operation and effectiveness of marketing and sales activities in area of responsibility.
• Work closely with Product Management in the development and design of motorcycle and power sports insurance products to increase production; this may include recommending specific product changes, process improvements, and workflows along with geographical locations and agency/account management to maximize growth opportunities.
• Maintain an awareness of industry trends, determine competitiveness of current products.
• Recommend and collaborate with corporate marketing in the creation and implementation of promotional, marketing, branding, and content activities for the motorcycle niche. Assist in measuring the effectiveness of these activities.
• Research, recommend and establish marketing niches for motorcycle and powersports products. Ensure systems, processes, technology and service methods support the marketing efforts.

Requirements

• Bachelor's degree or equivalent work experience.
• Demonstrated marketing knowledge obtained from a marketing, public relations, or communications degree or equivalent experience.
• 5+ years of related work experience in field sales.
• Power Sports industry experience preferred but not required.
• Extensive knowledge of consumer products marketing and specialty products combined with insurance industry experience.
• Ability to meet the travel requirements of the job which includes 50%-75% travel, being 2-3 weeks per month on average.
• Exceptional communication, organization, creative problem solving and selling skills.
• A competitive, goal-driven mindset with a strong desire to exceed targets and continually improve.
• The ability to work independently, manage your time effectively, and take ownership of your results without constant supervision.
• A high level of integrity and accountability, earning the trust of both colleagues and clients through consistent, reliable performance.
• Centrally located with easy access to major airport to support efficient travel within assigned territory.

Nice to Have

• Power Sports industry experience

Qualifications

• Educational background includes a Bachelor's degree or equivalent work experience.

Benefits & Perks

• 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting.
• Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program.
• Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time Off.
• Group Medical, Dental, Vision, Life Insurance, Parental Leave, and our Health and Wellness benefits.
• Well-being and Employee Assistance programs.
• Sentry Foundation gift matching program to encourage charitable giving.