Marketing Coordinator

About the Role

Key Responsibilities

• Support and work with members of the MOTT team as well as regional tourism councils and other industry partners.
• Assist with the development and deployment of MOTT marketing initiatives, including leisure and business travel, group tour, student tour, international leisure, and sports.
• Develop collateral materials including advertising, mailings, trade show displays, social media posts, and website assets that are consistent with MOTT brand standards.
• Coordinate with tourism partners (hotels, attractions, event organizers) for marketing collaborations and content development including developing regional and thematic itineraries and email marketing efforts.
• Support the building and maintenance of a CRM database for tourism partners (hotels, attractions, event organizers) to support MOTT's FAM program.
• Support social media efforts by drafting posts, sourcing imagery, and monitoring engagement.
• Prepare promotional materials, press kits, and presentations.
• Track and report on marketing analytics, including website traffic, social media metrics, and campaign performance.
• Assist in organizing and promoting special events, trade shows, and media tours.
• Perform administrative tasks such as managing contact databases, responding to visitor requests, and scheduling meetings.

Requirements

• Strong writing, editing, and proofreading skills.
• Familiarity with social media platforms and digital marketing tools.
• Basic understanding of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively and manage multiple tasks in a fast-paced environment.
• Familiarity with the Massachusetts travel and tourism landscape and industry.
• Skills and abilities in the areas of graphic design, social media, and marketing.
• Ability to plan and execute itineraries and work with travel media and trade.
• Ability to develop materials and staff booths for trade and consumer shows.

Nice to Have

• Familiarity with the Massachusetts travel and tourism landscape and industry.
• Skills and abilities in the areas of graphic design, social media, and marketing.

Qualifications

• At least three years of full-time, or equivalent part-time, professional, administrative or managerial experience in business administration, business management or public administration involving program management, administration, coordination, planning, or analysis.
• Or a combination of experience and education as specified in the substitutions, including a Bachelor's or Graduate degree in relevant fields.

Benefits & Perks

• Comprehensive employee benefits package that supports employees, their loved ones, and their future.
• Details available through the Employee Benefits and Rewards program.