Especialista en marketing digital

About the Role

Key Responsibilities

• Build, write, and schedule email campaigns in HubSpot, ensuring content is engaging, on-brand, and optimized for deliverability.
• Launch and manage paid social campaigns on platforms like Facebook, Instagram, and LinkedIn—including ad copywriting, performance monitoring, and budget adjustments.
• Collaborate with designers on visuals and video assets to support social and email campaigns.
• Update product pages with revised copy, images, pricing, and promotional messaging; assist in creating banners and landing pages for campaigns and product launches.
• Maintain campaign calendars, track deadlines, and support cross-channel execution.
• Assist with digital analytics and reporting, surfacing insights from campaign data to inform optimization.
• Ensure all marketing materials align with brand and regulatory standards, especially within a healthcare-related context.

Requirements

• 4+ years of experience in digital marketing, with a strong foundation in campaign execution, content creation, and performance optimization.
• Proficiency in HubSpot and paid social platforms (Meta, LinkedIn), including campaign setup, targeting, and reporting.
• Experience with CMS and eCommerce tools such as Magento, Drupal, or similar systems.
• Strong writing and editing abilities, including email and ad copy; ability to adapt tone and messaging for different audiences.
• Familiarity with SEO best practices and how they apply across digital content.
• Detail-oriented with a solid understanding of regulatory and compliance standards in healthcare-related fields (medical, dental, vision).
• Comfortable using AI tools to support content creation or workflow efficiency.
• Capable of juggling multiple deadlines in a fast-paced environment; highly self-directed and organized.
• Familiarity with analytics and reporting tools such as Google Analytics, Tableau, Excel, or Microsoft Dynamics CRM is a plus.
• Bachelor’s degree preferred.

Nice to Have

• Writing/editing portfolio may be requested.

Benefits & Perks

• This fully remote contract offers a unique opportunity to contribute to national marketing efforts during a critical campaign period.