Event Marketing Manager

About the Role

Key Responsibilities

• Collaborate to develop and execute a comprehensive event strategy aligned with brand marketing and sales objectives across trade shows, conferences, hosted, and internal events designed to foster employee engagement, communication, and company culture.
• Architect unique and memorable client experiences that elevate our brand presence and differentiation in the market as well as creative and impactful internal events that resonate with employees and reinforce company values.
• Cultivate strong relationships with experiential agencies and key partners to optimize event execution and brand impact across all event types.
• Lead the planning, organization, and flawless execution of event logistics, encompassing budget management, vendor negotiations, and on-site leadership.
• Partner closely with Creative, Communications, Sales and Human Resources teams to ensure all events deliver measurable results and contribute to overarching business and employee engagement goals.
• Define clear success metrics, rigorously analyze event performance data, and provide actionable insights to continuously improve future event strategies and success metrics.

Requirements

• Deep understanding of experiential marketing and the ability to translate strategy into engaging experiences both externally and internally.
• Proactive leader with the ability to manage complex projects, budgets, and inspire cross functional teams.
• Strong relationship-building skills with experiential agencies and key partners.
• Experience supporting high-profile industry events such as CES, Cannes Lions, Advertising Week, etc., with measurable business results.
• Ability to develop innovative, large-scale events that drive lead generation and brand impact.
• Experience with managing relationships with event agencies and external vendors.
• Strong interpersonal and influencing skills for working with executives, clients, partners, and employees at all levels.
• Proficiency in event technology platforms (e.g., Splash, Jifflenow, Cvent).
• Experience with CRM systems (Salesforce preferred) for tracking event impact.
• Proficiency in Google Suite.
• Willingness to travel and work flexible hours as needed.

Nice to Have

• 8+ years event experience with a focus on B2B experiential marketing and strategy, including internal employee events.
• Proven success supporting high-profile industry events with measurable business results.
• Track record of developing innovative, large-scale events that boost lead generation and brand impact.
• Experience in managing relationships with event agencies and external vendors.
• Proactive self-starter with strong resourcefulness and critical thinking.
• Ability to prioritize and manage multiple strategic projects in a fast-paced environment.
• Strong interpersonal and influencing skills for executive, client, partner, and agency relationships.

Qualifications

• Experience with CRM (Salesforce preferred)
• Proficiency in Google Suite
• Willingness to travel and work flexible hours

Benefits & Perks

• Comprehensive health & wellness plans
• 401(k) retirement plan with Nielsen match
• Generous paid time off policy
• Company-provided car for those who qualify
• Discretionary incentive/bonus (if eligible)