Director, Event Marketing

About the Role

Key Responsibilities

• Lead growing Marketing team, provide training and guidance to team
• Develop strategic event marketing campaigns for various clients; including analysis of marketplace, develop marketing plan that achieves client goals and agreed upon KPIs
• Provide high level of strategic direction and planning to client
• Interact with client leadership, board and volunteers; lead presentations and meetings
• Create client email marketing timelines and implementation plan, present plans to clients
• Design multi-faceted digital marketing campaigns to expand awareness, increase lead generation and re-engage dormant leads
• Provide post-campaign reports that include measured results to help gauge the return on investment
• Research event-specific data to expand campaign reach and ensure data accuracy
• Lead client-facing communication
• Design, create and send all client marketing emails
• Create social media graphics and copy for clients
• Monitor and gather email analytics for clients and future campaigns
• Develop client-facing post-show reports
• Perform all other tasks as assigned

Requirements

• 10+ years marketing experience
• Excellent written and oral communication skills
• Strong customer service skills
• Working knowledge of design programs such as Canva, Excel, Word, PowerPoint, email marketing tools such as MailChimp, databases, etc.
• Graphic design capabilities a plus
• Must have strong organizational and multi-project management skills
• Limited travel will be required
• Ability to oversee and manage at least 2 direct reports
• Proficiency in various marketing technologies and graphic design tools

Nice to Have

• Degree preferred but not required

Qualifications

• Marketing experience of 10+ years

Benefits & Perks

• 13 paid company holidays, including closure Christmas Eve - New Year's Day
• Paid time off (PTO)
• Medical, Dental, Vision and Supplementary Insurances
• Employer-paid Group Life Insurance, Short-Term and Long-Term Disability
• Employer-paid Family Building Benefit (fertility, adoption, & surrogacy)
• Employer-paid Mental Health Benefit
• Pet Discount Program