Event-Marketing Coordinator

About the Role

Key Responsibilities

• Demonstrates, through behavior, AdventHealth's service standards.
• Contributes to the development of annual marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.
• Implements day-to-day marketing efforts for assigned service lines, including digital content and collateral creation, event execution, and project management.
• Establishes physician relationships to enhance consumer marketing efforts through lectures and events; collaborates with physician relations marketing team on direct marketing strategies.
• Supports the development of direct-to-consumer marketing initiatives to drive volumes and enhance marketing efforts of physicians to drive referrals and grow market share.
• Serves as social media liaison, meeting quantifiable goals and objectives; helps oversee websites related to area of focus for timely and consistent updates.
• Works effectively and collaboratively with the Creative team, providing clear objectives, goals, feedback, and reasonable deadlines.
• Maintains/tracks budget; tracks volume and additional data for ROI reporting to ensure business goals are met.
• Serves as a brand ambassador, upholding the values of the organization and maintaining consistency of the brand internally and externally.

Requirements

• Bachelor's degree in marketing or related field.
• Valid State of Florida class E drivers license and driving record in accordance with AdventHealth policy.
• 2 related experience.
• Introductory organizational and administrative skills with the ability to multi-task in a fast-paced work environment.
• Foundational knowledge and skills to implement integrated marketing programs, including marketing planning, creative concepting and execution, corporate communications, traditional and social media, project management, event planning and execution, research analysis, and physician relations.
• Strong collaborator with the ability to build meaningful relationships among the marketing team, leaders, staff, physicians, and community partners.
• Effective oral and written communication skills.

Qualifications

• Bachelor's degree in marketing or related field
• Valid Florida driver's license
• 2 years of related experience

Benefits & Perks

• Benefits from Day One
• Paid Days Off from Day One
• Career Development
• Whole Person Wellbeing Resources
• Mental Health Resources and Support