Executive Director, Marketing

About the Role

Key Responsibilities

• Define and oversee the long-term marketing and branding strategy for the system, ensuring alignment with organizational priorities and business goals.
• Partner with executive leadership and colleagues to identify growth opportunities, address challenges, and shape enterprise-wide strategies that build market share and advance the brand.
• Serve as the senior brand steward, responsible for articulating and safeguarding BILH's positioning, purpose, and voice across all audiences and experiences.
• Lead development of enterprise and service line marketing campaigns, ensuring strategies are research-informed, audience-driven, and differentiated in the marketplace.
• Direct the ongoing evolution of BILH's brand architecture, identity systems, and naming conventions, ensuring consistency and cohesion across the system.
• Build and oversee brand health measurement programs, including brand trackers, market research, and competitive assessments, applying insights to refine strategy.
• Guide the development of full-funnel engagement strategies using traditional, digital, and offline platforms to reach target audiences.
• Oversee agency and vendor partnerships, ensuring accountability for performance, innovation, and ROI.
• Optimize budget allocation across campaigns and channels to maximize effectiveness and measurable business impact.
• Act as a thought partner and strategic influencer with system executives, physicians, and operational leaders, driving alignment on brand and marketing strategies.
• Lead a culture of collaboration, innovation, and continuous improvement across Marketing.

Requirements

• Bachelor's degree in Business Administration, Marketing/Communications, or other related field.
• 10+ years of related work experience leading a range of marketing functions, including strategy, research, campaign development, and execution.
• A minimum of five years of supervisory experience, including staff and agency management.
• Strategic thinker with the ability to develop fully integrated marketing strategies.
• Ability to set direction and vision for major departments, including establishing priorities, workflows, and resource allocation.
• Strong interpersonal communication and political acumen skills.
• Ability to produce results and achieve goals within budget and time constraints.
• Decision-making skills with broad implications for management and operations.

Nice to Have

• Health care experience strongly preferred.