Executive Director, Marketing and Constituent Experience

Stony Brook University

Stony Brook, NY

Full Time

Director

185k-195k

about 1 month ago

Job Description

About the Role

The Executive Director, Marketing and Constituent Experience at Stony Brook University reports to the Associate Vice President for Marketing and Constituent Experience. The role involves leading the Donor Experience, Annual Giving, and Advancement Marketing and Communications teams to strengthen relationships with over 220,000 alumni. The position is responsible for increasing alumni engagement and support, shaping cohesive strategies, enhancing stewardship practices, and aligning messaging across the division. The Executive Director will collaborate with various teams to ensure programs are effective, data-driven, and aligned with the university's mission and philanthropic priorities, focusing on storytelling, integrated marketing campaigns, and delivering a high-quality constituent experience.

Key Responsibilities

Provide senior strategic leadership of the Advancement Marketing, Donor Experience, and Annual Giving teams, ensuring alignment with university and division priorities.
Develop and refine engagement strategies to strengthen alumni and donor relationships and maximize impact.
Guide multi-channel marketing and communications strategies, ensuring brand consistency and compelling storytelling across platforms.
Lead audience segmentation and campaign development to deliver targeted outreach.
Oversee strategy and execution of annual giving programs to meet university support and philanthropic goals.
Develop metrics-based strategies for supporter renewal, retention, reengagement, and acquisition, and analyze results to optimize strategies.
Develop and execute donor stewardship and recognition programs to support long-term engagement.
Manage budgets, staffing, and resources across assigned areas.
Partner with university stakeholders and academic units to coordinate engagement efforts and messaging.
Contribute to advancement-wide campaigns and initiatives as a senior team member.

Requirements

Bachelor's degree (foreign equivalent or higher).
Seven (7) years of full-time experience in constituent experience, alumni and donor relations, marketing and communications, and/or related areas.
Experience working within a higher education, nonprofit, large healthcare system, and/or related field.
Direct supervisory experience.
Experience managing donor engagement strategies, annual giving programs, and/or comparable initiatives.

Nice to Have

Advanced degree (foreign equivalent or higher).
Experience designing and implementing comprehensive strategies to increase constituent awareness, engagement, and philanthropic support.
Experience managing and tracking budgets.
Experience coordinating staff, volunteers, and leadership for large-scale initiatives.
Experience presenting.
Experience working in a public university setting.
Marketing experience.

Qualifications

Minimum salary threshold to maintain FLSA exemption.

Benefits & Perks

Salary range of $185,000 - $195,000.
Eligible for $4,000 UUP annual location pay, paid biweekly.
Full-time, exempt position.

Working at Stony Brook University

Stony Brook University is committed to excellence in diversity and creating an inclusive learning and working environment. The institution values equity, inclusion, and the creation of a supportive community for all qualified applicants.

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