Executive Director, Mezigdomide Marketing

About the Role

Key Responsibilities

• Lead the Launch team by developing strategic launch scenarios and priority initiatives for a successful launch
• Lead the creation of brand strategy, branded and unbranded messaging and tactical initiatives, working closely with the Iberdomide team
• Partner with the Executive Director for Iberdomide, the MM Patient Marketing lead, Regional Marketing lead, Channel Marketing and Onichannel Marketing to develop strong launch execution plans
• Ensure robust measurement, evaluation, and optimization plans for brand performance and tactics
• Lead and partner with VAP functions to manage B2B, GPOs and networks short and long-term brand engagement strategies for physician network, health provider systems and stakeholder channels
• Partner with AI&IT to drive insight generation
• Partner with WW functions to ensure alignment and escalate barriers to execution in a timely manner
• Drive strong alignment with CART marketing strategy and plans to bolster BMS' MM Franchise leadership
• Manage budget and evaluate the need for new resources to address customer needs in line with brand strategy
• Embed New Customer Model Principles into launch planning and execution
• Provide launch readiness updates to executive leadership
• Manage and develop direct reports and broader oncology marketing talent
• Participate in overall oncology marketing talent management discussions and initiatives

Requirements

• 10+ years of relevant marketing brand management experience or equivalent
• Oncology experience, US market experience and people management experience all required
• Demonstrated track record managing and driving brand performance as a pharmaceutical marketer
• Strong communication skills to provide expectations and strategic vision for other functions
• Initiative, creativity, and ability to work effectively in a complex, rapidly changing environment
• Demonstrated learning agility and ability to manage multiple tasks
• Track record for staffing, building and managing teams to drive results
• Proven team player with ability to navigate and collaborate cross-functionally
• Bachelor's degree required; MBA preferred

Nice to Have

• Experience with strategic launch planning in oncology
• Experience managing large, cross-functional teams
• Knowledge of the US pharmaceutical market and regulatory environment

Benefits & Perks

• Competitive starting salary range from $244,000 to $289,000 plus incentive cash and stock opportunities
• Medical, pharmacy, dental and vision care
• Wellbeing support programs including employee assistance programs
• Financial well-being resources and 401(K)
• Disability, life insurance, supplemental health insurance, travel protection, survivor support
• Paid holidays, vacation, volunteer days, sick leave, summer hours flexibility
• Parental, caregiver, bereavement, military leave
• Family care services including adoption, surrogacy reimbursement, fertility benefits, child and elder care resources
• Tuition reimbursement and recognition programs