Executive Director of Integrated Marketing and ...

About the Role

Key Responsibilities

• Lead the marketing and communication efforts in alignment with the College's strategic goals.
• Engage in various College committees to support and communicate high-level initiatives.
• Oversee the directors of Marketing and Creative Services, Communications and Digital Content.
• Create and manage integrated marketing campaigns utilizing both digital and print strategies. Track and report on campaign performance.
• Supervise the production of college print and digital publications including the BHCC magazine and special reports.
• Develop and manage the budget for the IMC departments, including media buys for campaigns.
• Promote and provide recaps of college events through the BHCC online newsroom, website, and weekly newsletter.

Requirements

• Bachelor's degree in communications, Marketing, Public Relations, or a related field, or an equivalent combination of education and experience.
• 8 years of professional experience in marketing and communications.
• 3 years of supervisory experience in a higher education or related marketing and communications setting.
• Proficiency in content management and customer relationship management systems.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.

Nice to Have

• Master's degree in Communications, Marketing, Public Relations, or a related field, or an equivalent combination of education and experience.
• Experience in community college marketing and communications.

Qualifications

• Bachelor's degree in a related field or equivalent experience.
• 8 years of professional experience in marketing and communications.
• 3 years of supervisory experience.

Benefits & Perks

• Full state benefits.
• Salary range: $155,000.00 - $160,000.00, commensurate with education and experience.