Executive Director, Online Ecommerce - North America

About the Role

Key Responsibilities

• Accountable for the North American Online P&L management
• In partnership with brand and regional/global leadership, set and track financial targets for the online channel.
• Ensure profitable growth across all digital channels and optimize for ROI.
• Lead the strategy and execution for the brand's online presence, aligning with broader brand objectives and market dynamics.
• Develop and implement innovative solutions to optimize online sales performance, traffic, and conversion rates.
• Oversee the end-to-end management of the digital customer experience.
• Create and implement promotional calendars and digital campaigns that drive brand engagement and maximize sales.
• Collaborate with inventory and supply chain teams to ensure proper stock levels across digital platforms.
• Monitor and manage product assortments to meet consumer demand and align with marketing promotions.
• Work closely with the creative team to brief needs in order to produce compelling digital content, from product visuals to promotional assets.
• Ensure all creative output is on-brand, optimized for eCommerce, and tailored to specific retail platforms.
• Lead and liaise with expert teams across various disciplines focused on brand.com performance marketing and site operations, and reporting.
• Provide insights on key performance indicators (KPIs) related to online sales, traffic, conversion rates, and customer engagement.
• Regularly report on performance to senior leadership, highlighting challenges, opportunities, and recommended actions.
• Stay current with industry trends, emerging technologies, and new digital marketing tactics to ensure the brand's eCommerce presence remains competitive.
• Continuously test and optimize digital strategies, ensuring the brand is leveraging the best tools and techniques to drive growth.

Requirements

• 8+ years in eCommerce leadership roles, preferably in the skincare or beauty industry.
• Strong understanding of P&L management and eCommerce financials.
• Demonstrated success in leading and collaborating with cross-functional teams, including CRM, marketing, operations, and creative.
• Experience in digital marketing disciplines, including paid search, SEO, affiliate marketing, and customer acquisition strategies.
• Exceptional leadership, communication, and project management skills.
• Collaborative and team-oriented leadership style.
• Ability to thrive in a fast-paced, dynamic environment and drive results through innovation and data-driven decision-making.
• Strategic thinking and problem-solving, exceptional analytical and financial management skills.
• Strong digital acumen and ability to adapt to new technologies.
• High attention to detail and the ability to manage multiple projects simultaneously.