Executive Director, Surgical Marketing

About the Role

Key Responsibilities

• Develop, lead, and implement a brand strategy by collaborating with internal and external stakeholders.
• Create and execute Advisory Board initiatives to support the Surgical Business and partner with Pharma teams for KOL, customer, and shared business initiatives.
• Coordinate with Tradeshow and Conference Teams to enhance branding and customer engagement.
• Identify and partner with high-performing ad agencies to deliver projects within budget.
• Lead upstream and downstream marketing activities targeting both HCPs and consumers.
• Manage cross-functional launch teams including Medical, R&D, Sales, Trade, Finance, Operations, PR, and Market Research.
• Build strong relationships with HCPs to gain insights and inform marketing strategies.
• Collaborate with sales and field management to ensure seamless product launches.
• Work closely with R&D to develop product pipelines.
• Plan, execute, and measure brand initiatives, including developing marketing presentations for leadership.
• Support the development of annual operating plans, sales targets, and revenue/expense forecasts.
• Manage budgets effectively and mentor team members to achieve results.

Requirements

• Bachelor's degree in Marketing or related field; MBA/Master's preferred.
• 10+ years of marketing experience, preferably in eye care or surgical markets.
• Experience in developing and executing marketing strategies across digital, social media, and print initiatives.
• Proven ability to manage and lead within a complex matrix organization.
• Strong skills in HCP and DTC brand marketing, market and competitive analysis, and project management.
• Ability to deliver presentations to senior management.
• Domestic travel required, approximately 20% overnight travel.
• Excellent interpersonal, collaboration, and leadership skills.

Nice to Have

• Experience in the eye care or surgical industry.
• Experience managing multi-channel marketing campaigns.
• Experience with managing budgets and financial information.

Qualifications

• Bachelor's degree in Marketing or related field
• MBA or Master's degree preferred
• 10+ years of marketing experience, especially in eye care or surgical markets

Benefits & Perks

• Medical, Dental, and Vision Coverage
• Flexible Spending Account (FSA)
• Life Insurance
• 401(k) Savings Plan
• Employee Stock Purchase Plan
• Employee Assistance Plan (EAP)
• Parental Leave Program
• Education Assistance Program
• Additional well-being benefits