Executive Director, Worldwide Omnichannel Excellence Insights and Measurement

About the Role

Key Responsibilities

• Develop and execute enterprise-level measurement frameworks for omnichannel marketing initiatives across HCP, patient, and stakeholder audiences globally, ensuring alignment with brand and corporate objectives.
• Identify and articulate a global measurement roadmap, including AI and GenAI investments, resource planning, and budget allocation to develop and scale capabilities across markets, aligned with enterprise priorities.
• Provide thought leadership, education, and partnership to the business on the transformative potential of AI, machine learning, and generative AI technologies to drive commercial strategies and decision-making.
• Foster a culture of innovation, continuous improvement, and collaboration within the Omnichannel Excellence Team, ensuring alignment with broader enterprise goals while championing measurement excellence.
• Translate complex, multi-source data into clear, actionable insights that guide Therapeutic Area Leads and Brand Leads on optimal channel mix, sequencing, and timing, enhancing engagement and commercial impact across diverse markets.
• Implement advanced measurement methodologies, including AI/GenAI-driven models such as advanced attribution, incrementality testing, and predictive modeling, to deepen understanding of marketing ROI and inform future engagement strategies globally.
• Guide the development of data science-powered products and solutions in close collaboration with cross-functional business and technical teams, aligning to key priorities. Deliver responsible and impactful generative AI use cases using proprietary platforms to facilitate rapid innovation and capability development.
• Develop and oversee dashboards and reporting frameworks to track omnichannel performance across brands, markets, and channels, ensuring clear visibility of key metrics for senior leadership, including the Commercial Leadership Team and Market Leads.
• Collaborate closely with Business Insights, Technology teams, Global Leaders, and key external partners to ensure the right data architecture, tools, and GenAI-powered analytics capabilities are in place to support scalable omnichannel measurement needs.
• Partner with Senior Leaders within Commercialization to drive adoption of omnichannel measurement capabilities, embedding the use of engagement data, AI, and GenAI into global planning and decision-making processes.
• Effectively communicate insights and strategic recommendations to senior Therapeutic Area, brand, and commercialization leaders, influencing high-level investment decisions, omnichannel strategies, and enterprise priorities.
• Build, lead, and inspire diverse, high-performing global teams across markets and functions to advance omnichannel measurement and insights, ensuring delivery of consistent, enterprise-level value.

Requirements

• Minimum of 15 years of combined commercial/access/capability function experience in the pharmaceutical or healthcare-related industry.
• Undergraduate degree required; MBA and/or post-graduate degree preferred.
• Understanding of the biopharmaceuticals industry in oncology, hematology, cardiovascular, immunology, neuroscience, and cell therapy in Worldwide and US Markets is preferred.
• Ability to build alignment and drive performance across matrix teams through personal influence.
• Knowledge of the Product Development and Commercialization Process.
• Demonstrated learning agility and ability to adapt in an agile way.
• Excellent verbal and written communication skills; strong presentation skills.
• Ability to set and deliver in a dynamic and rapidly evolving environment; critical thinking about issues and understanding context and challenges.
• Proven ability to collaborate across global markets and organizational boundaries, building strong working relationships.
• Ability to
• flex
• across different types of cultures, work, complexities, business situations, and matrix partners.
• Demonstration of all Core BMS Behaviors - Passion, Innovation, Accountability, and Urgency.

Nice to Have

• Experience with AI, machine learning, and generative AI technologies.
• Experience in the biopharmaceutical industry, especially in oncology, hematology, cardiovascular, immunology, neuroscience, or cell therapy.
• Experience leading global teams and managing enterprise-wide analytics initiatives.

Qualifications

• Minimum of 15 years of experience in the pharmaceutical or healthcare-related industry.
• Undergraduate degree required; MBA or post-graduate degree preferred.

Benefits & Perks

• Competitive salary range from $263,000 to $294,000 plus incentive cash and stock opportunities.
• Comprehensive benefits including medical, pharmacy, dental, and vision care.
• Wellbeing support programs such as the BMS Living Life Better program and employee assistance programs.
• Financial well-being resources and a 401(K).
• Disability, life insurance, supplemental health insurance, and travel protection benefits.
• Work-life programs including paid holidays, Global Shutdown Days, up to 120 hours of paid vacation, and paid volunteer days.
• Parental, caregiver, bereavement, and military leave.
• Family care services including adoption and surrogacy reimbursement, fertility benefits, and child, elder, and pet care resources.
• Additional perks like tuition reimbursement and recognition programs.