Executive Manager, Marketing Campaign Strategy (Team Lead)

About the Role

Key Responsibilities

• Develop comprehensive campaign strategies for major technology platform launches and key cross-disciplinary initiatives.
• Lead end-to-end execution of high-priority campaigns from concept through analysis.
• Create campaign frameworks and playbooks that can be scaled across the College product portfolio.
• Design integrated multi-channel campaign approaches that align with customer lifecycle stages.
• Collaborate with Performance Marketing, Brand Experience, Experiential Marketing, Field Marketing, and Product Marketing to ensure effective campaign coverage and execution.
• Monitor campaign performance and make real-time strategic adjustments.
• Manage, mentor, and develop three campaign strategists focused on prospect and customer marketing.
• Conduct regular one-on-ones, performance reviews, and career development planning.
• Provide strategic guidance and tactical support to team members on their campaigns.
• Identify opportunities to integrate AI tools for campaign automation and personalization.
• Develop team capabilities and best practices for AI-powered marketing tools.
• Create guidelines for maintaining brand voice and human connection while using AI.
• Evaluate and recommend new AI marketing technologies and platforms.
• Partner with stakeholders to align campaign strategies with business objectives.
• Present campaign strategies and results to senior leadership and key stakeholders.
• Coordinate with other marketing teams to execute integrated campaigns.
• Manage relationships with external vendors and agencies.
• Analyze campaign performance data and utilize insights for strategic pivots.
• Co-develop campaign reporting dashboards and KPI tracking.
• Conduct post-campaign reviews and document learnings for future optimization.

Requirements

• Bachelor's Degree.
• A minimum of 5 years experience as a Marketing Manager.
• 3-5 years experience with Multi-channel marketing campaign execution.
• 4-6 years of Project management experience.
• Strong analytical and creative problem-solving skills.
• Strong desire for Cross-functional collaboration.
• Creative campaign direction.

Nice to Have

• Passionate about exploring the future of martech and AI-enhanced customer experiences, staying up-to-date on new platforms, trends, and capabilities.
• Demonstrated ability to lead bold, high-stakes marketing campaigns with innovative approaches-willing to take calculated risks that push beyond conventional strategies.
• Comfortable navigating rapidly evolving technology landscapes, adjusting strategy and execution under uncertainty while keeping performance outcomes in focus.
• Strong Experience with Generative AI supported workflows.
• Experience running effective pay-per-click (PPC) ad campaigns.
• B2B marketing experience.

Qualifications

• Educational background: Bachelor's Degree
• Experience: 5+ years as a Marketing Manager
• Campaign execution: 3-5 years in multi-channel marketing
• Project management: 4-6 years

Benefits & Perks

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity
• Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day, Juneteenth, Indigenous People's Day, Election Day, and more!)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance
• Remote work eligibility (excluding certain states)