Experimentation Product Owner

About the Role

Key Responsibilities

• Define and own the vision and roadmap for marketing's experimentation framework.
• Drive adoption of a test-and-learn culture across marketing.
• Ensure experimentation is designed to support MMM calibration and broader marketing effectiveness goals.
• Manage a centralized Channel Optimization Testing agenda, establishing governance standards for rigorous, unbiased tests aligned with marketing and business objectives.
• Define best practices for randomization, control groups, and sample sizing to ensure reliable outcomes.
• Create guidelines to reconcile outputs of different methodologies and enable/educate teams organization-wide.
• Identify campaigns, channels, and audiences suitable for controlled experiments in partnership with sister teams.
• Partner with teams to define success metrics and ensure experiments are measurable, actionable, and aligned with KPIs.
• Provide frameworks, playbooks, and training to empower marketers to run high-quality experiments independently.
• Manage a centralized Incrementality Testing agenda to support MMM calibration, translating experimental findings into inputs for models.
• Catalogue all marketing testing activities and share key learnings in forums to inform future experiments.

Requirements

• Bachelor's degree in a related field or equivalent work experience.
• Six to eight years of statistical and/or data analytics experience.
• Strong grasp of A/B testing, geo-testing, incrementality, and MMM calibration concepts.
• Demonstrated ability to influence and partner with marketing and analytics leaders.
• Skilled at translating experimental outcomes into clear insights for stakeholders.
• Familiarity with SQL and data visualization tools such as Power BI.
• Experience running experiments across digital and offline media channels.
• Exposure to advanced measurement approaches like MMM, MTA, causal inference, uplift modeling.
• A product mindset focused on customer value and delivering results.
• Passion for embedding experimentation into decision-making processes.

Nice to Have

• Background in marketing measurement (MMM, attribution, incrementality testing).
• Experience in product management, experimentation, or marketing analytics for 5+ years.
• Leadership skills to influence and partner with senior teams.
• Curious, evidence-driven mindset.

Qualifications

• Bachelor's degree or equivalent work experience
• Six to eight years of experience in data analytics or related fields

Benefits & Perks

• Paid holidays
• Disability insurance
• Health insurance (medical, dental, vision)
• 401(k) and employer-funded retirement plan
• Adoption assistance
• Parental leave
• Flexible schedule with hybrid work arrangement
• Paid vacation (2 to 5 weeks depending on tenure and role)
• Up to 11 paid holidays
• Sick and Safe Leave
• Life insurance