Field Events Marketing Specialist | US West & Central

About the Role

Key Responsibilities

• Develop and execute comprehensive field events that align with Field Marketing's objectives, priorities, and integrated campaigns.
• Serve as the primary owner for a portfolio of SailPoint-led and 3rd-party field events and roundtables, including local and regional tradeshows and conferences, ensuring each activation maximizes demand generation, brand presence, and business impact.
• Lead the full lifecycle of event management, from planning and ideation, venue and vendor selection, contract negotiation, and logistics to on-site execution and post-event evaluation. Collaborate cross-functionally with internal teams (Sales, Product Marketing, Brand, Communications, etc.), agency partners, and vendors to deliver cohesive and impactful event experiences.
• Drive engagement and event attendance by executing innovative promotional strategies across channels, ensuring alignment with broader marketing initiatives and seamless coordination with Sales and GTM teams.
• Track key performance indicators (KPIs), event outcomes, and ROI. Provide regular reporting on event performance and participant feedback, using data-driven insights to optimize future activations.
• Maintain up-to-date knowledge of relevant local and regional tradeshows, conferences, and industry events to identify opportunities for brand positioning, partnership, and lead generation. Additionally, identify key competitor event activity within market and understand regional trends and customer needs.
• Oversee event budgets, ensuring efficient allocation of resources and adherence to financial guidelines.
• Uphold the company's brand standards across all event activations, ensuring a consistent and high-quality experience.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 2+ years of hands-on experience in field event marketing planning and execution in a fast-paced technology environment.
• Demonstrated expertise in planning and executing vendor-led events, roundtables, and local and regional 3rd-party tradeshows and conferences.
• Proven track record of delivering successful field events and activations.
• Excellent planning, project management, interpersonal, communication and presentation skills.
• Proficiency with marketing automation, event management platforms, and analytics tools such as Marketo, CVENT, Salesforce, Tableau, etc.
• Experience with budget management, vendor and supplier management, and raising purchase requests and orders in tools such as Coupa, etc.
• Strong data analysis skills, with the ability to report on event success and derive actionable recommendations.
• Ability to quickly adjust plans in response to market shifts or on-the-ground challenges and to be comfortable with ambiguity and fast-paced environments.
• Demonstrated ability to work independently with minimal supervision and collaboratively and cross-functionally as part of a team.
• Ability and willingness to travel (25%-30%) for event coordination and execution.

Nice to Have

• Experience with event promotion and marketing strategies.
• Knowledge of the industry landscape and regional market trends.
• Experience working with cross-functional teams and external vendors.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
• 2+ years of hands-on experience in field event marketing planning and execution in a fast-paced technology environment.

Benefits & Perks

• Health and wellness coverage: Medical, dental, and vision insurance.
• Disability coverage: Short-term and long-term disability.
• Life protection: Life insurance and Accidental Death & Dismemberment (AD&D).
• Additional life coverage options: Supplemental life insurance for employees, spouses, and children.
• Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account.
• Financial security: 401(k) Savings and Investment Plan with company matching.
• Time off benefits: Flexible vacation policy.
• Holidays: 8 paid holidays annually.
• Sick leave.
• Parental support: Paid parental leave.
• Employee Assistance Program (EAP) and Care Counselors.
• Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options.
• Health Savings Account (HSA) with employer contribution.