Senior Event Marketing Manager

About the Role

Key Responsibilities

• Own the strategy, planning, execution, and success of the events channel for the Transportation and Warehousing vertical.
• Execute end-to-end event program management and logistics from initial planning to post-event program follow-up, including vendor management, budget management, event promotions, sales enablement, data cleansing/tracking, KPI measurement, and maintenance of all event assets.
• Manage event budget forecast and reporting, evaluate and communicate results against goals, and generate learnings for improvement.
• Facilitate timely event lead processing within Salesforce, measure event impact, and develop post-event reports and communicate insights.
• Own project management tools, documentation, event calendar, and processes used for managing event marketing programs & tradeshow activities.
• Support Private Sector sales teams and customers at Samsara's annual customer user conference, Beyond.
• Bring energy, creativity, and new ideas to build a successful event program.
• Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Requirements

• 8+ years of relevant experience in field or event marketing, product marketing, project or program management and 5+ years of relevant experience working with B2B high-tech products/solutions.
• Outstanding project management and organizational skills with an ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on deadline.
• Skilled at building strong relationships with cross-functional internal teams and external partner stakeholders, with the ability to work across all levels of an organization.
• Outstanding business judgment and a deep love for data-based decision-making & experimentation; proficient using a CRM or Marketing Automation platform.
• Strong written and verbal communication.
• This is a remote position open to candidates based in the United States. Relocation assistance will not be provided for this role.
• This position requires travel up to 40% of the time.

Nice to Have

• 5+ years of experience marketing to the industries Samsara serves (e.g., Transportation, Construction, Manufacturing, Field Services).
• Self-motivated and results-driven, with the ability to think strategically and execute tactically.
• Passion for results, measurement and optimization to continuously drive ROI.
• Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines.