Field Marketing Manager

Trimble

Full Time

Senior

9 days ago

Job Description

About the Role

The Field Marketing Manager at Trimble Inc. is a results-driven role within the revenue marketing team, responsible for developing and executing marketing strategies for trade shows and events to raise brand awareness, drive pipeline, and enable sales. The position involves collaboration with sales, marketing, and product teams to align activities with business objectives and drive bookings in the North America market. This role is remote and focuses on in-person and virtual events across North America within the Transportation department.

Key Responsibilities

Develop and implement comprehensive strategic marketing campaigns to drive brand awareness, lead generation, and revenue growth through our in-person and virtual events across North America
Create, manage, and execute strategic plans, briefing documents, and personas leveraging business, brand and market data insights to effectively drive business outcomes and ROI
Ensure in-person events align with the key business objectives and our presence is aligned to the event personas
Effectively collaborate cross-functionally as a liaison between sales, partner marketing, brand, product marketing and lifecycle marketing to ensure alignment on audience, positioning, and product development
Collaborate with marketing operations to report on event metrics, ROI, and KPIs to stakeholders at all levels, including sector leadership
Manage, evaluate, and adjust event marketing budgets and resources
Own, optimize, and identify technology to improve events, both physical and digital
Align with brand and product to personalize field marketing campaigns based on brand positioning and product value propositions
Travel to support sales and brand teams at events (approximately 20-25% of the time)

Requirements

5+ years of experience driving ROI through trade shows and events
Proven success in developing marketing plans and campaigns
Excellent communication, critical thinking, and problem-solving skills
Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
Ability to think strategically and analytically to help advance the Trimble brand
Experience with marketing technology and CRM tools such as Hubspot, Marketo, and Salesforce
Experience managing and planning event logistics
Willingness to travel to events to support the sales and brand teams

Nice to Have

Experience with marketing technology and CRM tools such as Hubspot, Marketo, and Salesforce

Qualifications

Relevant experience in trade show and event marketing

Benefits & Perks

Comprehensive core benefits including Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans
Tax savings plans for health, dependent care, and commuter expenses
Paid Parental Leave
Employee Stock Purchase Plan
Bonus eligibility

Working at Trimble

Trimble values diversity, equity, and inclusion, actively participating in opportunities to be inclusive. The company has programs to ensure employees feel seen, heard, and welcomed, fostering a sense of belonging regardless of background or characteristics. Trimble is committed to equal opportunity employment and providing reasonable accommodations for individuals with disabilities or religious beliefs.

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