Field Marketing Manager

About the Role

Key Responsibilities

• Develop and implement comprehensive strategic marketing campaigns to drive brand awareness, lead generation, and revenue growth through our in-person and virtual events across North America.
• Create, manage, and execute strategic plans, briefing documents, and personas leveraging business, brand and market data insights to effectively drive business outcomes and ROI.
• Ensure in-person events align with the key business objectives and our presence is aligned to the event personas.
• Effectively collaborate cross-functionally as a liaison between sales, partner marketing, brand, product marketing and lifecycle marketing to ensure alignment on audience, positioning, and product development.
• Collaborate with marketing operations to report out on event metrics, ROI, and KPIs to stakeholders at all levels, including sector leadership.
• Manage, evaluate, and adjust event marketing budgets and resources.
• Own, optimize, and identify technology to improve events, both physical and digital.
• Align with brand and product to personalize field marketing campaigns based on brand positioning and product value propositions.
• Travel to support sales and brand teams at events (approximately 20-25% of the time).

Requirements

• 5+ years of experience driving ROI through trade shows and events.
• Proven success in developing marketing plans and campaigns.
• Excellent communication, critical thinking, and problem-solving skills.
• Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Ability to think strategically and analytically to help advance the Trimble brand.
• Experience with marketing technology and CRM tools such as Hubspot, Marketo, and Salesforce.
• Experience managing and planning event logistics.
• Willingness to travel to events to support the sales and brand teams.

Nice to Have

• Experience with marketing technology and CRM tools such as Hubspot, Marketo, and Salesforce.

Qualifications

• Relevant professional experience in marketing, particularly in trade shows and events.

Benefits & Perks

• Comprehensive core benefits including Medical, Dental, Vision, Life, Disability, Time off plans, and retirement plans.
• Tax savings plans for health, dependent care, and commuter expenses.
• Paid Parental Leave.
• Employee Stock Purchase Plan.
• Bonus eligibility.