Field Marketing Strategist

Grifols

Detroit, MI

Full Time

Senior

67k-100k

about 1 month ago

Job Description

About the Role

The Field Marketing Strategist role at Grifols involves developing and executing local marketing strategies to enhance donor engagement and optimize in-center experiences across plasma donation centers. This position requires a strategic thinker with strong analytical and communication skills, responsible for managing activations, building relationships with local businesses, and supporting center operations. The role offers remote work with periodic office visits, primarily in Detroit, MI, and involves travel up to 50% of the time.

Key Responsibilities

Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience
Align activation strategies with center-specific needs
Track center's performance and oversee marketing impact at center level
Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
Develop initiatives aligned with local insights to achieve goals
Work closely with center managers to understand local needs and tailor marketing efforts
Ensure brand consistency across all in-center marketing materials and activities
Support in-center marketing activities
Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation
Identify and bring support and guidance to define local alliances (prospecting and negotiation)
Manage relationships with local businesses
Activate and validate contingency/special plans on demand
Work closely with operations to support centers effectively
Oversee a portfolio of 21 to 37 centers
Travel up to 50% of the time, with a minimum of 4-8 center visits per month

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field
4+ years of previous experience in field marketing, event management, or local activations
Strong analytical skills with advanced data management and analysis capabilities
Excellent communication, influence, and negotiation skills
Ability to work independently and collaboratively across teams
Willingness to travel up to 50% and visit multiple centers regularly
Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus

Nice to Have

Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies
Advanced degrees or certifications in relevant areas
Professional experience in engaging and managing third-party providers

Qualifications

Educational background in Marketing, Business, Communications, or related fields
Experience in field marketing, event management, or local activations
Experience in healthcare, pharmaceutical, or retail industries is advantageous

Benefits & Perks

Estimated pay scale of $67,000 - $100,000 per year
Participation in 5% of the company bonus pool
Medical, Dental, Vision insurance
Paid Time Off (PTO) including 9 paid holidays per year
Up to 5% 401(k) match
Tuition reimbursement
First-year PTO accrual of 120 hours (160 hours after 1 year), or 72 hours (112 hours in California)
Opportunities for professional growth and career progression

Working at Grifols

Grifols is a global healthcare organization with a family-like culture that values employee growth, professional development, and impactful results. Since 1909, the company has prioritized improving health and well-being worldwide, fostering a collaborative and inclusive work environment across 30 countries. The organization emphasizes continuous learning, innovation, and a commitment to patient health.

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