Freelance Digital and Social Media Strategist

Syneos Health

New York, NY

Freelance

Senior

5 days ago

Job Description

About the Role

The Freelance Digital and Social Media Strategist will lead the development of insight-driven digital and social media engagement strategies for healthcare clients and support new business development. The role involves serving as the primary client contact, managing digital and social media account teams, and executing integrated campaigns with expertise in research, strategy, positioning, channel planning, deployment, and measurement. The position emphasizes delivering results that meet client goals and staying current with industry trends.

Key Responsibilities

Lead the digital and social strategy aspects for multiple client accounts, including building strategic digital and social media communications plans and integrated campaigns.
Understand clients' business goals and objectives, and communicate the connection between digital/social media recommendations and these goals.
Research and stay up to date on digital and social media trends, platforms, developments, and vendors.
Manage account teams, mentor colleagues, and facilitate cross-team collaboration and learning.
Help develop paid social media strategies and execute campaigns across relevant channels.

Requirements

5-7 years' experience as a senior leader in a similar practice, group, or function.
Comfort working in cross-functional teams and interacting with different people daily, including clients.
Experience developing content calendars and assets, with knowledge of individual social channel requirements.
Strong attention to detail.
Excellent written communication skills.
Experience with social platform promotion and metrics tools such as Google Analytics, Facebook Insights, Facebook Ads Manager, LinkedIn analytics, LinkedIn Campaign Manager, X Insights, and X Ads.

Nice to Have

Maintain and keep abreast of current and emerging digital and social media technology and platforms, particularly in the healthcare industry.
Knowledge of the rules and regulations related to the pharma industry.
Experience implementing and managing paid social media campaigns.

Qualifications

Formal educational background is not explicitly specified, but extensive experience in digital and social media strategy is required.

Benefits & Perks

Potential participation in the Company 401k match.
Paid time off and benefits through provisions in the Affordable Care Act or State-specific requirements.
Opportunities to work on projects beyond years of experience due to the company's entrepreneurial spirit.
Workplace that values diversity, inclusion, and authentic engagement.

Working at Syneos Health

At Syneos Health Communications, the company is dedicated to building a diverse, inclusive, and authentic workplace. They promote an entrepreneurial spirit with no walls or limits, rewarding staff based on talent rather than title. The organization encourages applying even if past experience doesn't align perfectly, emphasizing transferable skills and continuous connection through their Talent Network.

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