Functional Consultant Product Marketing

About the Role

Key Responsibilities

• Create engaging content with provided content editing tools.
• Develop and optimize high-performing acquisition landing pages for in-product placements.
• Manage and coordinate various content and creative assets for marketing campaigns.
• Collaborate on the development of online digital advertising plans for multi-market content across platforms like Meta, Google Ads, and MSN Ads.
• Assist in the design, implementation, and optimization of in-product messaging and user engagement strategies.
• Utilize SQL, Excel, Power BI, and other data management systems to retrieve and analyze campaign data for insights.
• Offer guidance and support on marketing automation best practices for designing and setting up effective automated campaigns and reporting.
• Develop and execute partnership campaigns with online placements to enhance product traffic and redemption rates.
• Work closely with internal teams, including Product Management, UX, and Engineering, to ensure aligned user experience and the achievement of business goals.
• Partner with external teams, such as agencies and data teams, to maximize available resources and achieve successful outcomes.
• Monitor the ongoing progress of projects and provide timely updates to stakeholders.
• Manage all technical aspects related to marketing automation and CRM integration, proactively communicating any issues or technical roadblocks.
• Stay informed about and apply in-product marketing best practices, emerging technologies, and industry trends.
• Monitor internal testing results and industry best practices, integrating learnings to optimize campaign performance, deliverability, and compliance.
• Monitor daily campaign deliverability to maintain a high inbox success rate.
• Apply best practices, including A/B and multivariate testing, personalization, and segmentation, to optimize campaign performance.
• Leverage experience with localization/translation processes to support global marketing efforts.

Requirements

• 4+ years of experience in Digital Marketing within the marketing domain.
• 2+ years of hands-on experience with IRIS Core or Boost for in-product marketing execution.
• Experience managing the full lifecycle of in-product marketing campaigns.
• Proficient in creating marketing content using various editing tools.
• Strong understanding and practical application of best practices for automated marketing campaign design and implementation.
• Ability to develop and deploy effective in-product landing pages.
• Familiarity with online advertising platforms like Meta, Google Ads, and MSN Ads.
• Strong analytical skills with experience retrieving and analyzing data from SQL, Excel, Power BI, and other data management systems.
• Ability to identify, communicate, and contribute to resolving technical challenges related to marketing automation and system integrations.
• Experience using project management tools such as Click Up, ADO, or Jira.
• Availability to support urgent campaign deployments outside of standard business hours.
• Strong multitasking and stakeholder management skills.
• Experience collaborating with external agencies and internal teams.
• Strong quality assurance skills and ownership of projects.
• Comprehensive understanding of display and web marketing practices and end-to-end campaign management.
• Excellent technical and analytical skills aligned with business objectives.
• Prior experience working within the Microsoft ecosystem is considered an asset.
• Passion for improving customer experience through marketing initiatives.
• Knowledge of current in-product marketing technologies, emerging trends, and testing methodologies.

Nice to Have

• Prior experience working within the Microsoft ecosystem.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Discretionary Annual Incentive.
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
• Family Support: Maternal & Parental Leaves.
• Insurance Options: Auto & Home Insurance, Identity Theft Protection.
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
• Time Off: Vacation, Time Off, Sick Leave & Holidays.
• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.