Digital Marketing Advisor

About the Role

Key Responsibilities

• Conducts market and competitive analysis, product analysis, digital industry and customer research to create and optimize the customer experience.
• Partner with cross-functional teams to define, implement and launch market-leading, customer-centric products or programs.
• Provides subject matter expertise to support strategic priorities.
• Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
• Perform other duties as assigned.

Requirements

• Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
• Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support.
• Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
• Technical acumen.
• Strong collaboration, communications and analytical skills.

Nice to Have

• Transportation strategy, parcel and product management experience.
• Lead cross-functional teams, create PowerPoint presentations, present to executives.
• Distill information into actionable plans.
• Create business briefs to inform strategic direction.
• Develop financial/opportunity perspectives.
• Lead strategy development related to indirect/third-party marketplaces and e-commerce platforms.
• Product/feature enhancement ideation and project management.

Qualifications

• Related Master's Degree may offset experience requirements.

Benefits & Perks

• Health, vision and dental insurance.
• Retirement benefits.
• Tuition reimbursement.
• Starting salary based on experience and market factors.
• Potential for additional pay, premiums, or bonuses.