Functional Manager Digital Marketing

About the Role

Key Responsibilities

• Own and lead lifecycle marketing initiatives for Microsoft Rewards, focusing on acquisition, onboarding, engagement, retention, and win-back strategies.
• Develop and execute personalized, cross-channel marketing campaigns using email, in-product messaging, web, and other channels.
• Oversee best practices for campaign automation, customer lifecycle reporting, and cross-platform process enhancements.
• Handle all technical aspects of marketing automation tools and CRM integrations; troubleshoot communication and technical roadblocks as needed.
• Collaborate with engineering teams to ensure smooth implementation of technical requirements, manage evolving data needs, and align with the campaign roadmap.
• Coordinate with internal teams (design, editorial, RM, partnerships) to ensure timely execution aligned with the marketing calendar.
• Work with external agencies and vendors to support project delivery and execution.
• Launch and drive cross-functional strategic initiatives, manage prioritization of business cases, and track execution timelines.
• Ensure digital marketing compliance with industry standards, including CAN-SPAM and GDPR.
• Monitor campaign performance and deliverability to optimize results.
• Apply campaign optimization techniques such as A/B testing, personalization, and targeted segmentation.
• Track project milestones, provide status updates to stakeholders, and ensure on-time delivery.
• Identify new growth opportunities, propose strategic improvements, and support the rollout of new program features and marketing initiatives.

Requirements

• Over 6 years of proven experience in digital marketing, managing multiple campaigns and leading cross-functional teams.
• Deep expertise in Lifecycle Marketing and Relationship Marketing (RM) engagement strategies.
• Experience managing projects in agile environments with iterative planning and delivery.
• Proficiency in digital marketing operations across email, web, and in-product channels.
• Hands-on experience with content creation, HTML coding, and quality assurance, including advanced HTML capabilities.
• Strong analytical skills with attention to detail and problem-solving abilities.
• Proficiency in Microsoft Excel and Microsoft Project for data analysis and project planning.
• Intermediate SQL skills for querying and analyzing data across platforms.
• Familiarity with project and task management tools such as Azure DevOps, ClickUp, Workfront, Jira.
• Prior experience with Microsoft Rewards or other Microsoft loyalty ecosystems is a strong plus.
• Ability to work in fast-paced, dynamic environments with shifting priorities.

Nice to Have

• Experience with marketing technologies, data platforms, and business operations.
• Experience collaborating with multiple agencies, stakeholders, and globally distributed teams.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Discretionary Annual Incentive.
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
• Family Support: Maternal & Parental Leaves.
• Insurance Options: Auto & Home Insurance, Identity Theft Protection.
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
• Time Off: Vacation, Time Off, Sick Leave & Holidays.
• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.