Future Opportunities: starpower - Associate Director, Health and Wellness Influencer Marketing

About the Role

Key Responsibilities

• Educate clients and internal teams about the value of working with online Influencers in the HCP, Patient, and Lifestyle space.
• Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines.
• Manage day-to-day Influencer campaigns with the team, acting as the client lead, ensuring deadlines are met, work back plans are curated, and collaborating cross-functionally with other specialty teams such as paid, social, and creative.
• Oversee execution of multi-pronged influencer campaigns, including influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution, and reporting/measurement.
• Maintain knowledge of client and landscape, generating original ideas to amplify their efforts through Influencer marketing.
• Identify and pitch new opportunities based on industry landscape to help drive organic client growth.
• Provide senior-level counsel to clients and support in mentoring junior team members to ensure growth and executional excellence.
• Lead client communications, support in selling ideas from meeting prep to follow-up, and participate in planning sessions, business pitches, and presentations.
• Assist in the overall growth of the agency, including new business and networking.

Requirements

• 6+ years of experience in a role with experience driving Influencer marketing.
• Deep understanding of the pharmaceutical influencer landscape, specifically managing HCP and Patient campaigns.
• Knowledge of FMV and Regulatory requirements for working with influencers in healthcare.
• Proactive and hungry attitude, bringing fresh ideas and process improvements.
• Strategic mindset and deep knowledge in the Influencer marketing space.
• Superior relationship-building skills and ability to develop meaningful partnerships.
• Experience managing a team, supporting learning and development, and mentorship.
• Proficiency in social media, both personally and professionally.
• Strong presentation and public speaking skills.
• Proven ability to develop authentic influencer relationships that result in persuasive storytelling.
• Ability to collaborate effectively with multidisciplinary teams.
• Strong project management skills with attention to detail.
• Experience with paid social media in support of influencer campaigns.
• Experience with Influencer and Social Media tools such as Julius/HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch.

Nice to Have

• Experience with influencer marketing in health & wellness categories.
• Experience working in a hybrid or remote work environment.
• Experience supporting in learning and development within teams.

Qualifications

• Educational background is not explicitly specified, but extensive experience in influencer marketing is required.

Benefits & Perks

• Comprehensive benefit program including medical, dental, and vision plans.
• Generous 401k match and flexible PTO.
• Student loan debt contributions, mental wellness coaching, and access to over 13,000 online classes via LinkedIn Learning.
• Enhanced fertility support, Bright Horizons family support programs, and expanded paid leave for new parents.
• Personalized coaching support through Your 4th Trimester.