Global Digital Campaigns Lead

About the Role

Key Responsibilities

• Partner with service line leaders to define campaign objectives, target segments, and messaging strategies.
• Design and architect integrated, full-funnel B2B marketing campaigns across multiple channels, including paid social (especially LinkedIn), SEM, display, programmatic, email nurture, and web.
• Own the end-to-end performance analysis for all global digital campaigns for Technology and Service Line Marketing.
• Establish and lead a rigorous testing and optimization framework (A/B, multivariate) to continuously improve performance against pipeline and revenue goals.
• Analyze complex, cross-channel performance data to identify strategic levers for optimization and recommend corrective actions.
• Translate performance data into a compelling narrative of marketing's impact on pipeline and revenue.
• Develop and present insightful quarterly business reviews to executive and sales leadership, providing clear, actionable recommendations backed by data.
• Act as the central orchestrator for campaign execution for Cognizant's Technology and Service Line Marketing programs.
• Lead through influence, briefing and aligning cross-functional teams—including creative, content, operations, and media—to ensure cohesive and timely campaign delivery.
• Lead cadence calls with stakeholders and regional teams to drive alignment on performance and optimization.
• Serve as a subject matter expert on the digital marketing technology stack, understanding and leveraging the capabilities of MarTech (Salesforce, SixSense) and AdTech to maximize campaign performance.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• A minimum of 7+ years of progressive experience in B2B digital marketing, with a focus on data-driven demand generation campaigns.
• Expert-level proficiency with LinkedIn Campaign Manager, including advanced targeting, budget optimization, and ad formats.
• Deep experience with an enterprise-level CRM (Salesforce preferred), including building nurture programs, managing data flows, and creating performance reports.
• Advanced proficiency in web analytics platforms (e.g., Google Analytics 4, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).
• Demonstrated experience with B2B multi-touch attribution modeling and reporting on campaign influence on pipeline and revenue.
• Proven success in leading complex projects and influencing cross-functional teams in a matrixed organization.
• Exceptional communication and presentation skills, with the ability to articulate complex concepts and performance data to various audiences, including executive leadership.
• Experience with enterprise AI value propositions and marketing technology is highly desirable.

Nice to Have

• Experience with enterprise AI value propositions and marketing technology.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 7+ years of experience in B2B digital marketing.

Benefits & Perks

• Medical/Dental/Vision/Life Insurance
• Paid holidays plus Paid Time Off
• 401(k) plan and contributions
• Long-term/Short-term Disability
• Paid Parental Leave
• Employee Stock Purchase Plan