Global Director, Marketing Excellence

About the Role

Key Responsibilities

• Responsible for the company's understanding of the return on marketing spend and coordinate with the Data & Analytics team for annual project management and output.
• Contract owner for Global Media and Digital relationships, leading internal media teams and managing the company's $75 million global ad spend.
• Responsible for 'bottom-up' budget planning and initiating the annual budget planning system.
• Coordinate Global Marketing teams' initiatives, targets, and reporting related to the Global Marketing Optimization project (Fit to Serve).
• Oversee global strategy and governance for social media in conjunction with the Central Marketing Team (NA & Eur), Global Brand, and Global Communications teams.
• Coordinate marketing technology efforts for Global Marketing with IT, including bringing new in-housing initiatives such as Dynamic Creative Optimization into the teams.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 15 years of advertising experience including social, digital platforms, and traditional media channels.
• Experience working in a media or strategic marketing agency or in a strategic marketing function, with media agency experience required.
• Strong project management skills in a complex, preferably international, environment.
• Budget and cost analysis experience.
• Knowledge of market research practices and statistical modeling techniques related to marketing strategies.
• Understanding of customer journeys across multiple online and offline channels including in-store, mobile apps, websites, social media, and third-party platforms.
• In-depth digital marketing experience with knowledge of DCO, A/B testing, and programmatic advertising.
• Experience in social strategic planning across social platforms.
• BI or sales reporting knowledge with the ability to interpret data for practical use.
• Ability to adapt to a rapidly changing environment, manage multiple priorities, and meet deadlines.
• Proven team management and mentoring experience, preferably in an international environment.
• Fluent in English, both oral and written.

Nice to Have

• Experience managing international teams.
• Experience with marketing technology and digital transformation initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 15 years advertising experience.

Benefits & Perks

• Work in a highly skilled, high intensity marketing team focused on global marketing strategy.
• Opportunity to influence and develop strategic digital transformation within media placement, purchasing, and measurement at Circle K regionally and globally.
• Position can be based out of any US Business Unit location.