Global Employer Brand Digital Marketing Manager

About the Role

Key Responsibilities

• Lead the employer brand digital marketing strategy across BD, ensuring alignment with the company's vision, goals, and brand.
• Develop digital marketing strategies aimed at both external and internal candidates to showcase BD as an employer of choice across multiple platforms such as careers site, social media, recruitment platforms, and internal channels.
• Partner with the business to understand current and future talent needs and ensure brand content and campaigns are aligned to maintain a diverse pipeline of high-caliber candidates.
• Manage the careers site strategy and execution, optimizing it to attract a diverse talent pool from various professional backgrounds and geographical locations through external vendors.
• Support the execution of internal talent mobility initiatives, ensuring consistency and alignment with BD's employer brand.
• Lead and support the rollout of BD's Employee Value Proposition (EVP) internally via intranet, emails, and other communication tools.
• Create and utilize data-driven insights to inform brand and career site strategies and measure effectiveness.
• Partner with RPO (Recruitment Process Outsourcing) partners worldwide to develop and leverage content at requisition levels.
• Develop positive working relationships with key functions to ensure goal alignment, coordination, and effective collaboration in employer branding efforts.
• Stay informed of market trends and best practices in talent acquisition to continuously improve BD's talent attraction efforts.

Requirements

• A minimum of 5 years' experience in marketing, including digital and omnichannel marketing, preferably within large-scale global and matrix organizations.
• Experience in the Medical Devices or Life Sciences industry is a bonus.
• Bachelor's degree or 5 years of equivalent experience.
• Deep understanding of branding and digital strategies linked to recruiting.
• Excellent interpersonal, organizational, and influencing skills to work with diverse stakeholders.
• Experience in Employer Brand and recruitment marketing is preferred.
• Knowledge and experience using content management systems and HTML.
• Experience with social media scheduling tools and networks including LinkedIn, Facebook, Instagram, and social media advocacy programs.
• Excellent written English communication skills.
• Strong project management skills with the ability to prioritize multiple initiatives.
• Ability to collect, analyze, and communicate data/metrics to drive improvements.
• Willingness to innovate, challenge current practices, and act on feedback.

Nice to Have

• Employer Branding experience
• Recruitment marketing experience

Qualifications

• Bachelor's degree or equivalent experience

Benefits & Perks

• Competitive compensation and benefits programs
• Support for associate well-being and development
• Recognition opportunities that promote a performance-based culture
• Salary range from $114,600 to $189,100 USD annually, based on experience and location