Global Head of Digital (B2B)

Logitech

Alexander, AR

Full Time

Director

120k-200k

2 days ago

Job Description

About the Role

Logitech is a global company that values diversity, inclusion, and positive impact. The role of Global Head of Digital (B2B) involves leading digital marketing strategy and execution to drive growth, leveraging innovative technologies such as Large Language Models and Optimization (LLMO). The position blends strategic leadership with tactical implementation, managing cross-functional teams, agency relationships, and ensuring alignment with company goals while fostering a flexible, hybrid work environment.

Key Responsibilities

Develop and implement a comprehensive B2B digital marketing strategy aligned with company goals and Digital Marketing COE.
Oversee all aspects of digital marketing, including paid media, SEO, ABM, content syndication, and social media for the B2B organization.
Stay up-to-date with the latest trends and technologies in digital marketing and LLMO, and incorporate them into strategies.
Work closely with cross-functional regional marketers to establish clear goals, define targets, and report on success metrics.
Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Social Media Ads, and Display Ads.
Manage paid media budgets and analyze campaign performance to maximize ROI.
Develop and implement SEO strategies to improve organic search rankings and website traffic.
Conduct keyword research, on-page optimization, and link building activities.
Develop and implement strategies for increasing brand visibility in Large Language Models.
Identify opportunities to use LLMO for content creation, personalization, and automation.
Lead and mentor a team of digital marketing professionals, fostering collaboration and innovation.
Manage digital marketing budgets, prepare forecasts, and ensure resource allocation efficiency.
Manage relationships with external agencies, including onboarding and alignment with business goals.
Collaborate with web development teams to optimize website design and functionality for marketing campaigns.
Establish and monitor KPIs for digital marketing activities, analyze performance, and recommend improvements.
Prepare and present regular reports on campaign performance, insights, and strategic recommendations.

Requirements

Bachelor's degree in Marketing, Computer Science, or a related field; Master's degree preferred.
10+ years of experience in digital marketing, with a focus on paid media, SEO, and LLMO.
Proven track record of developing and implementing successful digital marketing strategies.
Strong understanding of SEO principles and best practices.
Experience working in a web agency environment is a plus.
Proficiency in marketing analytics tools such as Google Analytics and Adobe Analytics.
Good understanding of web development technologies and practices.
Excellent leadership and team management skills.
Strong analytical and problem-solving skills.
Excellent communication and presentation skills.

Nice to Have

Experience with Large Language Models and related technologies.
Experience managing agency relationships and cross-functional teams.

Qualifications

Bachelor's degree in Marketing, Computer Science, or a related field.
10+ years of relevant digital marketing experience.

Benefits & Perks

Competitive annual base salary between $120,000 and $200,000, with potential for higher compensation based on experience and business needs.
Comprehensive and flexible benefits packages.
Supportive work environment with hybrid work model allowing remote and on-premises work.
Culture that encourages diversity, inclusion, and well-being across physical, financial, emotional, intellectual, and social aspects.

Working at Logitech

Logitech fosters an inclusive, diverse, and collaborative environment that values authenticity and innovation. The company supports a culture of well-being, flexibility, and continuous learning, encouraging employees to achieve their best personally and professionally.

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