Global Head of Digital (B2B)

Logitech

Elk Grove Village, IL

Full Time

Executive

120k-200k

2 days ago

Job Description

About the Role

Logitech is a global company that values diversity, inclusion, and flexibility, offering a hybrid work model that allows employees to work remotely or on-premises. The company fosters a culture of authenticity, collaboration, and innovation, supporting individuals' physical, financial, emotional, intellectual, and social wellbeing. The role of the Head of Digital Marketing (B2B) involves leading digital marketing strategy and execution to drive growth and brand visibility, leveraging advanced technologies like Large Language Models and Optimization (LLMO).

Key Responsibilities

Develop and implement a comprehensive B2B digital marketing strategy aligned with company goals and Digital Marketing COE.
Oversee all aspects of digital marketing, including paid media, SEO, ABM, content syndication, and social media for the B2B organization.
Stay up-to-date with the latest trends and technologies in digital marketing and LLMO, and incorporate them into strategies.
Work closely with cross-functional regional marketers to establish clear goals, define targets, and report on success metrics.
Plan, execute, and optimize paid media campaigns across platforms like Google Ads, Social Media Ads, and Display Ads.
Manage paid media budget and analyze campaign performance to maximize ROI.
Develop and implement SEO strategies to improve organic search rankings and website traffic.
Conduct keyword research, on-page optimization, and link building activities.
Develop and implement strategies for increasing brand visibility in Large Language Models and integrate LLMO into marketing technology stack.
Lead and mentor a team of digital marketing professionals, fostering collaboration and innovation.
Manage digital marketing budget, prepare forecasts, and ensure efficient resource allocation.
Manage relationships with external agencies, including onboarding and alignment with business goals.
Collaborate with web development teams to optimize website design, functionality, and SEO.
Establish and monitor KPIs for digital marketing activities, analyze performance, and recommend improvements.
Prepare and present reports on campaign performance, insights, and strategic recommendations.

Requirements

Bachelor's degree in Marketing, Computer Science, or a related field; Master's degree preferred.
10+ years of experience in digital marketing, with a focus on paid media, SEO, and LLMO.
Proven track record of developing and implementing successful digital marketing strategies.
Strong understanding of SEO principles and best practices.
Experience working in a web agency environment is a plus.
Proficiency in marketing analytics tools such as Google Analytics and Adobe Analytics.
Good understanding of web development technologies and practices.
Excellent leadership, team management, and communication skills.
Strong analytical and problem-solving skills.

Nice to Have

Experience with Large Language Models and related technologies.
Experience managing agency relationships and cross-functional teams.

Qualifications

Bachelor's degree in Marketing, Computer Science, or a related field.
Master's degree preferred.
10+ years of relevant digital marketing experience.

Benefits & Perks

Competitive annual base salary between $120,000 and $200,000, with potential for higher compensation based on experience and business needs.
Comprehensive and flexible benefits packages.
Supportive work environment that encourages wellbeing across physical, financial, emotional, intellectual, and social aspects.
Hybrid work model allowing remote and on-site work.

Working at Logitech

Logitech values authenticity, inclusivity, diversity, and collaboration. The company fosters a culture that encourages individuals to achieve wellbeing and success while supporting their families. It promotes a flexible, hybrid work environment and celebrates differences across its global team.

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