Global Head of Digital (B2B)

About the Role

Key Responsibilities

• Develop and implement a comprehensive B2B digital marketing strategy aligned with company goals and Digital Marketing COE.
• Oversee all aspects of digital marketing, including paid media, SEO, ABM, content syndication, and social media for the B2B organization.
• Stay up-to-date with the latest trends and technologies in digital marketing and LLMO, and incorporate them into strategies.
• Work closely with cross-functional regional marketers to establish clear goals, define targets, and report on success metrics.
• Plan, execute, and optimize paid media campaigns across various platforms (e.g., Google Ads, Social Media Ads, Display Ads).
• Manage the paid media budget and ensure efficient resource allocation to maximize ROI.
• Analyze campaign performance and provide data-driven insights and recommendations.
• Develop and implement SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research, on-page optimization, and link building activities.
• Monitor and analyze SEO performance using tools like Google Analytics and Google Search Console.
• Develop and implement strategies for increasing brand visibility in Large Language Models (LLMO).
• Identify opportunities to use LLMO for content creation, personalization, and automation.
• Work with cross-functional teams to integrate LLMO into marketing technology stack.
• Lead and mentor a team of digital marketing professionals.
• Foster a collaborative and innovative team environment.
• Provide training and development opportunities to enhance team skills and knowledge.
• Manage and allocate the digital marketing budget, ensuring optimization and ROI.
• Prepare regular budget forecasts and distribution plans.
• Manage relationships with external agencies, including onboarding new partners and ensuring alignment with business goals.
• Serve as the primary liaison between Logitech and agency partners for digital initiatives.
• Collaborate with web development teams to ensure website optimization for marketing campaigns.
• Provide input on website design and functionality to improve user experience and conversion rates.
• Establish and monitor KPIs for all digital marketing activities.
• Conduct performance analysis and recommend improvements to enhance ROI.
• Prepare and present regular reports on campaign performance, insights, and recommendations.
• Use data to drive decision-making and optimize marketing strategies.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field; Master's degree preferred.
• 10+ years of experience in digital marketing, with a focus on paid media, SEO, and LLMO.
• Proven track record of developing and implementing successful digital marketing strategies.
• Strong understanding of SEO principles and best practices.
• Experience working in a web agency environment is a plus.
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Good understanding of web development technologies and practices.
• Excellent leadership and team management skills.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.

Nice to Have

• Experience with Large Language Models and related technologies.
• Experience in a web agency environment.

Qualifications

• Bachelor's degree in Marketing, Computer Science, or a related field.
• 10+ years of digital marketing experience.

Benefits & Perks

• Competitive salary between $120,000 and $200,000 annually, with potential for higher compensation based on experience and business needs.
• Flexible and comprehensive benefits packages.
• Supportive culture promoting physical, financial, emotional, intellectual, and social wellbeing.
• Hybrid work model allowing remote and on-site work.