Global Head of Digital Marketing & Content

About the Role

Key Responsibilities

• Collaborate with Product Marketing and Programs business leads to understand annual priorities, goals, budgets, and marketing plans.
• Develop and execute demand generation strategies leveraging multi-channel campaigns, including ABM, content marketing, paid media, and web properties, to generate high-quality leads and drive pipeline growth, aligned to business objectives.
• Partner with Marketing Operations to co-manage MarTech stack, ensuring seamless execution, measurement, and optimization of digital marketing initiatives.
• Oversee strategy and execution of paid digital advertising (PPC, display, social, retargeting, and programmatic) to optimize CAC, ROAS, and pipeline contribution.
• Own the global website strategy and execution, including roadmap, UX, design, content, analytics, SEO testing, and personalization, ensuring it is optimized for lead generation, engagement, and performance.
• Implement and optimize AI-driven features, personalization, live chat, and interactive content to improve engagement and conversion rates.
• Oversee website analytics and SEO, continuously refining the site experience, content strategy, and conversion flow.
• Lead the development and execution of a high-impact, multi-channel content strategy, including ads, website copy, blogs, white papers, eBooks, brochures, paid social, and content syndication, to drive demand generation and strengthen the FactSet brand.
• Oversee and set the direction for content and messaging across FactSet channels, collaborating with internal teams and agencies to amplify brand, event, and product awareness initiatives.
• Plan and deliver thought leadership and editorial content aligned to marketing objectives such as prospect nurturing, lead capture, pipeline growth, and ASV.
• Define and track key KPIs (e.g., MQLs, SQLs, pipeline contribution, lead rate, ASV, CPA).
• Regularly analyze performance data, generate insights, and educate executive leadership on digital marketing effectiveness and opportunities.
• Oversee and manage external agencies and vendors to accelerate growth marketing efforts.

Requirements

• Bachelor's degree required.
• 12+ years of experience in digital marketing strategy and execution, including website strategy and management.
• Demonstrated experience with team and stakeholder management, either in-house or at an agency.
• Experience with ownership of demand capture and collaboration on lead management workflow.
• Experience with marketing content and thought leadership management.
• Ownership of digital analytics.
• Experience working for a SaaS company.

Nice to Have

• Experience with AI-driven features and personalization tools.
• Experience managing MarTech stacks and digital advertising platforms.
• Experience in the financial services or investment management industry.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Support for your total well-being, including health, life, and disability insurance, retirement savings plans, and a discounted employee stock purchase program.
• Paid time off for holidays, family leave, and wellness days.
• Flexible work accommodations to support work/life harmony.
• A global community dedicated to volunteerism and sustainability.
• Career progression planning with dedicated learning and development time.
• Business Resource Groups fostering connection, growth, and belonging.