Global Lead Marketing Excellenc

UCB-Bioproducts

Atlanta, GA

Full Time

Senior

2 days ago

Job Description

About the Role

We are looking for a Global Lead Marketing Excellence who is a visionary and execution-driven leader to join us in our Asset Maximization & Stakeholder team based in one of the UCB sites: Atlanta, Georgia, Brussels, Monheim, Germany, or Slough. The role aims to transform Global Marketing into a strategic growth engine by developing a future-ready marketing capability ecosystem globally. It involves bridging strategic asset leadership, human capability development, and modern marketing transformation, focusing on empowering marketers to become adaptive human leaders and tech-enabled integrators across all levels and regions. The role champions innovation, fosters a modern marketer mindset rooted in experimentation, equity, and digital fluency, and drives capability development through designing frameworks, defining learning journeys, and activating programs to grow marketing into a strategic advantage.

Key Responsibilities

Partner cross-functionally, globally and regionally, to embed marketing as a value multiplier across the asset lifecycle.
Navigate internal and stakeholder dynamics to enable inclusive, context-aware thinking across assets, functions, and markets.
Build authentic, high-trust relationships across marketing, sales, product, and tech to move strategies forward.
Champion a modern marketer mindset rooted in experimentation, growth, equity, and sustainability.
Accelerate the adoption of GenAI, predictive analytics, digital tools, and omnichannel asset strategy across teams.
Enhance digital marketing capability by sharpening foundational capabilities and developing innovative capabilities over time.
Monitor emerging trends and external best practices to future-proof marketing excellence.
Operate as a recognized expert in marketing automation platforms, content management systems, social media management tools, marketing analytics platforms, and other relevant technologies.
Design and embed a Marketing Capability Framework within the business.
Define and manage learning journeys, certification pathways, and continuous development programs tailored to each marketer's role and region.
Partner with Talent and Learning & Development to assess proficiency levels and ensure progression across core and leadership capabilities.
Activate onboarding, recognition programs, and coaching communities to grow marketing into a strategic, competitive advantage.
Launch and scale a Global-to-Local Marketing Community of Practice to enable cross-market knowledge exchange and capability amplification.
Establish a dual role of the Global team as Foundation & Amplification and Local teams as Activation & Relevance, ensuring alignment without rigidity.
Foster a trusted space for marketers to co-create, challenge, and grow together, building a sense of purpose and shared excellence.

Requirements

Bachelor's degree.
12+ years in strategic marketing, preferably in global and regional roles within biopharma/healthcare or consumer industries.
Experience with global-to-local execution, customer-centric marketing, and digital and omnichannel ecosystems.
Technology, AI certification, and application to business.

Nice to Have

Master's degree/Certification in Marketing.
Experience launching capability frameworks and applying them to the business.
Fluency in AI/GenAI tools, analytics, and modern marketing competencies.
Digital Transformation Strategy and Organizational design.
Change Management and Communication.

Qualifications

Formal educational background includes a Bachelor's degree; a Master's degree or certification in marketing is preferred.

Working at UCB-Bioproducts

UCB is an equal opportunity employer. All employment decisions are made without regard to characteristics protected by law. The company values diversity, inclusion, and continuous learning, fostering a collaborative environment where innovation and shared purpose are prioritized.

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