Global Marketing Director, Epoxy

About the Role

Key Responsibilities

• Lead a global team to implement strategic marketing plans segmented by industry, region, and customer type.
• Define value propositions and go-to-market strategies tailored to key market segments and customers.
• Lead market research efforts to monitor competitive dynamics, customer trends, emerging technologies, and regulatory developments.
• Use market research to inform product development, application development, and business development objectives.
• Develop options for inorganic growth, including joint ventures, partnerships, and acquisitions, and evaluate inorganic growth opportunities.
• Support due diligence and integration planning for M&A activities in collaboration with leadership.
• Lead the annual business strategy process, coordinating inputs across regions and functions.
• Assess profitability of customer accounts, distribution channels, and product platforms to inform strategic planning.
• Develop and coach employees, set goals, assess performance, and build a collaborative team.
• Identify strategic options to drive profitable growth with channel members, including incentives and performance metrics.
• Establish a structured competitive intelligence process to track competitors’ strategies, product launches, and acquisitions.
• Develop an enterprise risk management (ERM) matrix and mitigation strategies for business risks.
• Identify global megatrends and assess their impact on future business, developing strategic scenarios and responses.
• Develop and refine global brand positioning and messaging, oversee portfolio lifecycle management.
• Collaborate with sales to develop tools, training, and content to enhance commercial execution.
• Lead Voice of Customer (VoC) initiatives to inform product development and innovation strategies.
• Support the company's sustainability strategy by integrating sustainability considerations into marketing and product development.

Requirements

• Bachelor's degree in Business, Marketing, Engineering, Science, or related field; MBA or advanced degree preferred.
• Minimum of 10-15 years of experience in strategic marketing, business strategy, or commercial leadership roles within industrial products, manufacturing, or B2B sectors.
• Experience working across international markets with a global perspective.
• Demonstrated financial acumen, including knowledge of financial modeling and business financial statements.
• Experience with M&A target development, market research, and value chain analysis.
• Familiarity with enterprise risk frameworks and strategic planning methodologies.
• Knowledge of sustainability, circularity, and regulatory topics within the chemicals and plastics industry.
• Ability to synthesize complex information into actionable strategies.
• Exceptional analytical, leadership, and cross-functional collaboration skills.
• Strong written and verbal communication skills with the ability to influence at all organizational levels.

Nice to Have

• Proficiency in strategic tools such as SWOT, Porter's Five Forces, and customer lifetime value modeling.
• Experience with CRM, ERP, or advanced analytics tools like Power BI, Tableau, Salesforce.

Qualifications

• Bachelor's degree in relevant fields; MBA or advanced degree preferred.
• 10-15 years of progressive experience in related roles.

Benefits & Perks

• Not explicitly specified in the description.