Global Marketing Senior Manager

About the Role

Key Responsibilities

• Drive select pipeline projects by providing customer feedback, market insights, and work cross-functionally to drive product development programs. Responsible for defining marketing requirements and validating product inputs in collaboration with HF engineers and training lead, supporting financial forecasts and business cases, development of launch plans, and collecting research and data to support commercial strategy.
• Partner with Market Analytics and external partners to execute market research initiatives around customer needs and product validation. Provide technical expertise to assist in their execution. Stay connected with market needs through frequent interaction with regional marketing partners, customers (In-region visits, attendance at industry meetings, review medical journals, etc.).
• Support the development of the scientific publication strategy for responsible products in close partnership with Clinical Affairs, Medical Affairs, Regulatory Affairs, and Marketing teams.
• Support and execute new product launches in close partnership with regional teams and other key stakeholders. Lead the development of marketing strategy, branding, positioning, messaging, and key asset creation, in collaboration with Training Lead and Downstream Team when needed.
• Collaborate with Technical Operations and Global Digital Technology Teams to ensure product readiness, including launch inventory planning, system integration, and software launch roll-out. Work with Global RA to ensure internationalization of launches.
• Partner closely with regional marketing to gather input on customer needs and ensure alignment with product and company strategy. Work collaboratively with functional areas and strategic partners to address business issues in a timely manner.
• Manage marketing and advertising resources related to upstream marketing to meet strategic needs and drive profitability.
• Support Sr Director in identifying external partners for acquisition or strategic partnership, including developing business cases and forecasts.

Requirements

• Bachelor of Science (B.S.) in Marketing or Relevant Majors.
• 6-7 Years of product management or strategic marketing experience.
• Proven track record of successfully launching products in a similar role.
• Basic finance knowledge, including business case development, pricing structure, COGS / G.P. analysis, P&L analysis, and budget management.

Nice to Have

• 9+ Years of progressive product or strategic global marketing experience with pharmaceuticals, medical devices, life sciences, or technology.
• Basic understanding of human factors principles, including usability testing.
• Experience in working with medical or health care professionals.
• Strong understanding of market dynamics, customer behavior, and competitive landscape.
• Excellent organizational, collaboration, and influencing skills.
• Excellent written & verbal communication skills.
• Ability to thrive in a fast-paced, collaborative environment.
• Passion for professional marketing & product innovation.

Qualifications

• Develop a deep understanding of the Aesthetics market and customers and consumers across the globe.
• Help drive and lead select early phase upstream product and innovation strategies.
• Collaborate with downstream team to help compose and deliver customer-facing & internal assets while maintaining budget & timing expectations.
• Collect, organize, and interpret marketing research with customer & consumer initiatives, scientific publications, medical affairs inquiries, competition, and intellectual property filings.
• Collaborate with cross-functional R&D, Education, Communications, Global and Regional Marketing teams.
• Optimize and execute global external marketing efforts.
• Ability to collect, organize, and interpret information and data.
• Ability to cultivate relationships at all levels of the organization.
• Strategic agility and strong planning orientation, with ability to clearly and convincingly articulate plans, proactively identifying opportunities and providing solutions.
• Proficiency in Microsoft Office, with advanced PowerPoint experience.
• Strong communication and presentation skills, both written and verbal.