Global Marketing Strategy & Planning Associate

About the Role

Key Responsibilities

• Support and document global marketing strategies, objectives and performance measures
• Analyze market-specific conditions, performance, and business priorities to inform market-level fan development prioritization and focus
• Maintain and update centralized planning frameworks and toolkits for cross-market use
• Support strategic planning for key global and multinational initiatives (e.g., tune-in, youth football participation, football education, brand campaigns, cause marketing)
• Translate annual marketing priorities and tactics into consistent, clear and calendarized plans for each market and a global view
• Coordinate alignment across functions and marketing channels to map to market priorities
• Own budget tracking and reconciliation across central and international marketing budgets
• Evaluate marketing investment performance across regions, functions, and partners
• Support orchestration of center of excellence-driven processes and operations for efficient and impactful matrixed marketing organization
• Operationalize a global KPI framework; support modeling and forecasting to inform performance target setting
• Support articulation of international insights to inform planning and decision-making
• Partner with internal insights and analytics teams to inform research roadmap
• Drive communications across marketing centers of excellence and global market leads
• Coordinate key meetings and input-gathering processes
• Project manage international-focused strategy and planning workstreams
• Contribute to presentations and communication materials for leadership
• Lead budgeting for global marketing across centers of excellence and market-specific plans
• Oversee global marketing budget in partnership with NFL Finance; evaluate allocations across functions, initiatives, and markets
• Continuously identify and unlock synergies across global marketing activities, vendors, and team operations

Requirements

• 5+ years in management consulting, strategy, marketing planning, or other relevant roles
• Bachelor's degree required
• Strong analytical skills and comfort working with data to inform strategic decisions
• Project management experience
• Proficiency with Excel and PowerPoint
• Excellent verbal and written communication skills

Nice to Have

• Experience working in international or global marketing environments
• Knowledge of sports marketing or entertainment industry
• Experience with cross-functional team coordination

Qualifications

• Bachelor's degree

Benefits & Perks

• Occasional domestic and international travel required