Global Product Marketing Lead, Targeting and Signals Global Product Marketing Lead, Targeting and Signals

About the Role

Key Responsibilities

• Lead a talented, motivated, and high-performing Signals and Targeting Product Marketing Management team.
• Provide mentorship, guidance, and career development to team members.
• Develop strong C-level relationships and use market insights to inform client strategies to help clients grow their business.
• Have a comprehensive understanding of the advertising landscape and drive thought leadership internally and externally.
• Identify and translate market opportunities and challenges into a well-defined team strategy to accelerate growth and adoption of TikTok's ad products.
• Influence cross-functional leadership to drive goal alignment and achieve strategic objectives.
• Work towards bi-monthly OKRs such as revenue growth, new technology solutions, solution adoption, and innovation.

Requirements

• Many years of experience in product marketing management, business development, or business strategy.
• At least 4+ years of people management experience.
• Experience in MarTech, Data Management, and/or Advertising is required.
• Strong knowledge of online advertising, branding, performance advertising, and marketing frameworks.
• Experience influencing and partnering with senior stakeholders across organizations.
• Track record of developing and leading high-performance, rigorous teams.
• Ability to dynamically prioritize and manage multiple projects in a fast-paced environment.
• Preferred: MBA or other relevant advanced degree.
• Problem solving and analysis experience in solving business problems.

Nice to Have

• Experience with Targeting or Signal products in advertising.

Qualifications

• Many years of experience in product marketing management, business development, or business strategy.
• At least 4+ years of people management experience.
• Experience in MarTech, Data Management, and/or Advertising.

Benefits & Perks

• Competitive base salary ranging from $171,600 to $350,080 annually, depending on qualifications and location.
• Additional discretionary bonuses, incentives, and restricted stock units.
• Day-one access to medical, dental, and vision insurance.
• 401(k) savings plan with company match.
• Paid parental leave, short-term and long-term disability coverage, life insurance, and wellbeing benefits.
• 10 paid holidays, 10 paid sick days, and 17 days of Paid Personal Time (prorated upon hire).
• Hybrid work environment and employee resource groups, including WOMEN ERG.