Global Scale Marketing Manager

About the Role

Key Responsibilities

• Lead promotional planning and field communications for major Qualtrics events (e.g., X4), ensuring maximum engagement and pipeline generation from target accounts.
• Guide the ideation, creation, and launch of new, global scalable marketing programs tailored for the Scale team, such as incentivized demo request campaigns.
• Partner closely with the Integrated Marketing team to adapt and scale successful campaigns for broader regional and global deployment.
• Build out and optimize the monthly demo series campaign to drive consistent lead engagement and funnel conversion.
• Contribute to defining and developing the new Scale team's structure, processes, and best practices to ensure operational efficiency.
• Collaborate with regional marketing and sales teams to provide resources, guidance, and support to scale local efforts and achieve shared pipeline goals.
• Test and execute an AI-first mindset to support speed to market and scalable approaches to demand generation.

Requirements

• 6+ years of experience in event marketing, preferably within SaaS, CX, or customer support technologies.
• Experience working closely with sales teams, developing enablement programs, and supporting pipeline growth.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence senior stakeholders and build relationships across the organization.
• Proven analytical abilities with experience using data to inform marketing strategies, measure performance, and demonstrate ROI.
• Excellent project management skills, with the ability to lead cross-functional initiatives.
• Strong analytical mindset, leveraging data to measure and optimize marketing effectiveness.

Nice to Have

• Experience in developing and executing global scalable marketing programs.
• Familiarity with AI-driven marketing approaches.
• Experience in high-growth or rapidly evolving environments.

Qualifications

• Educational background is not explicitly specified, but extensive experience in event marketing and related fields is required.

Benefits & Perks

• Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
• Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
• Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus.
• Full-time benefits include medical, dental, vision, life and disability insurance, 401(k) with match, paid time off, wellness reimbursement, mental health benefits, and an experience bonus.