Go To Market Manager, Anderson Tuftex Flooring

Shaw Industries

Dalton, GA

Full Time

Senior

18 days ago

Job Description

About the Role

The Product Launch & Go To Market Manager is a cross-functional program owner responsible for leading the execution of new product introductions (NPIs), merchandising readiness, and key marketing deliverables across all channels for Shaw's residential flooring Anderson Tuftex brand. This role brings together project management excellence and go-to-market operational rigor - ensuring launches are delivered on time, within budget, and with clear alignment across design, marketing, product and sales teams. The manager serves as the central coordinator of launch activity, accountable for managing and executing timelines, sample readiness, sales enablement, and communication to all customer-facing teams, working under the guidance of the VP of Anderson Tuftex Brand. This position is essential in ensuring brand consistency, operational efficiency, and market readiness for both product and marketing-led initiatives and is key to Anderson Tuftex meeting financial success targets.

Key Responsibilities

Own the end-to-end project management of NPIs and brand launches, achieving time, cost, and revenue targets.
Coordinate deliverables across product, operations, marketing, and sales, maintaining integrated launch timelines, risk registers, and status updates.
Ensure sales channels are aligned and enabled for launch execution.
Lead merchandising and sampling readiness, managing budgets, sourcing, and vendor relationships (including Plant 52 and external partners).
Partner with forecasting and product teams to ensure accurate launch inventory planning.
Provide tools, samples, and sales assets that equip customer-facing teams to execute effectively.
Tailor GTM plans to priority customer segments (retailers, builders, designers, etc.) in partnership with Sales and Customer Marketing.
Ensure consistent, timely communication of launch activities to all stakeholders.
Maintain accurate, up-to-date product content across all sales enablement platforms.
Support seamless phase-in/phase-out transitions for products, ensuring clear communication to internal and external teams.

Requirements

Undergraduate degree and 5+ years of experience in product marketing, program management, or go-to-market execution, or an equivalent combination of education and experiences.
Proven project management expertise managing cross-functional projects in fast-paced environments.
Experience in consumer products, manufacturing, or design-driven industries.
Proficiency in project management tools (e.g., Workfront, Asana) and comfort with data tracking.
Strong communication and collaboration skills; highly organized and solutions oriented.

Nice to Have

PMP certification.

Working at Shaw Industries

Shaw Industries is a leader in flooring and surface solutions, emphasizing design, innovation, operational excellence, and a people-centered, customer-focused, and growth-minded approach. The company values creating differentiated customer experiences and fostering a collaborative, inclusive work environment. Shaw is committed to diversity and equal opportunity employment, with a focus on community involvement and creating a better future for its employees and customers.

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