Go-To-Market Manager

About the Role

Key Responsibilities

• Manage line of business marketing requests to interpret and clarify objectives, translate objectives into marketing tactics, and oversee execution from start to finish.
• Proactively develop and launch GTM initiatives, including messaging, positioning, planning, and performance tracking.
• Keep the customer at the center of everything we do and optimize the client experience across channels and touchpoints.
• Develop close working relationships with key stakeholders and become the marketing expert within the group to analyze objectives and provide marketing recommendations.
• Lead regular planning cadences, reviews, and checkpoints to ensure alignment on priorities, timelines, and resources.
• Manage budget and provide timely and accurate estimates, ensuring all approved spend is tracked and reported.
• Prepare clear and concise strategic marketing briefs that outline measurable objectives, tactics, and messaging.
• Develop and manage group-specific marketing initiatives on an annual basis that align with group goals.
• Oversee the execution of marketing initiatives from start to finish, ensuring quality and timeliness.
• Analyze and present campaign results with recommended optimizations, partnering with analytics teams and stakeholders.

Requirements

• 6-8 years of in-house marketing or agency experience.
• Proven expertise in building and executing integrated, holistic marketing plans and identifying market opportunities.
• Experience in writing creative briefs and annual marketing plans.
• Advanced knowledge of evaluating campaign reporting and testing/optimization processes.
• Metrics-driven marketing mindset with creativity.
• Experience working in project management software (such as Workfront) is a plus.
• Experience managing budgets, P&Ls, etc.

Nice to Have

• Financial industry experience.

Qualifications

• Not explicitly specified, but implied: relevant marketing experience and skills as outlined in requirements.

Benefits & Perks

• Medical Insurance
• Dental
• Vision
• Life insurance
• Accidental death and dismemberment
• Short-term and long-term Disability Insurance
• Parental Leave
• Employee Assistance Program (EAP)
• Traditional and Roth 401(k) with company match
• Flexible Spending Account (FSA)
• Employee Stock Purchase Plan at 5% discount
• Critical Illness Insurance
• Accident Insurance
• Transportation and Commuting Benefits
• Banking Benefits
• Pet Insurance