Google Ads Specialist

About the Role

Key Responsibilities

• Implement performance marketing strategies to optimize advertising campaigns across multiple channels.
• Conduct thorough research to identify market trends, audience insights, and competitive landscape.
• Manage budgeting for advertising initiatives, ensuring efficient allocation of resources.
• Utilize tools such as Google Tag Manager to track campaign performance and analyze data for continuous improvement.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals.

Requirements

• Proven experience in performance marketing and advertising.
• Proficiency in managing Google Ads.
• Strong research skills with the ability to analyze data effectively.
• Experience in budgeting for marketing campaigns and managing financial resources efficiently.
• Familiarity with Google Tag Manager for tracking campaign metrics.
• Comprehensive understanding of digital marketing strategies.
• Strong communication skills, both written and verbal, with the ability to collaborate effectively within a team.

Qualifications

• Experience managing digital advertising campaigns, particularly Google Ads.
• Ability to analyze data and optimize campaigns accordingly.
• Experience with budgeting and resource allocation for marketing initiatives.

Benefits & Perks

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance