Paid Search Specialist

About the Role

Key Responsibilities

• Plan, buy, launch, manage, and optimize paid search campaigns (PPC/SEM) across Google Ads (Search, YouTube, GDN), Bing, and emerging channels.
• Develop comprehensive media plans and forecasts rooted in performance goals and audience insights.
• Conduct in-depth keyword research, audience targeting, and competitive analysis to inform campaign strategies.
• Write compelling ad copy and test creative variations to improve click-through and conversion rates.
• Monitor, analyze, and report on campaign performance metrics (e.g., CTR, CPC, CPA, ROAS), providing actionable insights and recommendations.
• Present campaign strategies, results, and recommendations to clients and internal stakeholders in a clear, data-driven manner.
• Collaborate cross-functionally with account management, creative, and data teams to ensure integrated, high-performing campaigns.
• Utilize and experiment with AI-driven tools for campaign automation, bid management, and data analysis to drive efficiency and innovation.
• Stay current with industry trends, latest platform updates, algorithm changes, and emerging trends in digital advertising and AI.
• Mentor junior team members and contribute to internal knowledge sharing and process improvement.

Requirements

• 3-5 years of experience in paid search advertising, with a focus on Google platforms (Search, YouTube, GDN) in an agency or in-house setting.
• Proven track record of campaign planning, buying, and hands-on execution with performance marketing KPIs.
• Strong strategic thinking and analytical skills with the ability to derive insights from data and translate them into media recommendations.
• Proficiency with tools such as Google Ads, Google Analytics, Bing Ads, and AI-based ad tech solutions.
• Demonstrated experience with A/B testing, bid management strategies, and performance-driven optimization.
• Google Ads and/or Google Analytics certification is a plus.
• Excellent communication skills; able to present ideas and results effectively to clients and teams.
• Self-starter with a proactive, collaborative, and adaptable mindset, and a keen interest in digital innovation and AI.

Nice to Have

• Google Ads and/or Google Analytics certification.

Qualifications

• 3-5 years of experience in paid search advertising, with a focus on Google platforms (Search, YouTube, GDN)

Benefits & Perks

• Flexible Remote Work Setting
• Paid time off
• Summer Fridays
• Health, dental, accident, life, and critical care insurance
• Health and dependent flexible spending accounts
• 401(k)