Google & Facebook Ads PPC Specialist

About the Role

Key Responsibilities

• Manage and optimize Google Ads campaigns including Search, P. Max, Shopping, and Display campaigns.
• Set up, manage, and report on Meta Ad Campaigns, including Meta Pixel setup, Meta Product Catalogs, and Meta Business Manager.
• Develop campaign strategies by identifying keywords, audiences, and optimization techniques to maximize conversions.
• Articulate and explain campaign results, strategies, and setup to clients.
• Respond quickly to emails and Slack messages within reasonable work hours, considering time zones.
• Create and execute plans for ad campaigns that focus on generating phone calls, lead form submissions, and purchases.

Requirements

• Knowledge of Google Search Ad Campaigns, Google P. Max Campaigns, Google Shopping Campaigns, Google Display Campaigns, Google Tag Manager, Google Conversion Tracking, Google Merchant Center.
• Experience with Meta Ad Campaigns, Meta Pixel setup, and Meta Product Catalogs.
• Advanced experience with Google & Meta platforms and managing conversion-driven campaigns.
• Ability to develop strategies, identify keywords, and target audiences effectively.
• Client-facing communication skills to explain campaign results and strategies.
• Quick responsiveness to emails and messages.
• Self-motivated and able to work independently in a remote setting.

Nice to Have

• Experience with Klaviyo, TikTok Ads, Pinterest Ads, Bing.

Qualifications

• Several years of experience managing Google & Meta ad campaigns
• Proven track record of generating positive results such as phone calls, leads, and sales

Benefits & Perks

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) and 401(k) matching
• Flexible schedule