Digital Marketing Manager

About the Role

Key Responsibilities

• Manages the Amazon search campaigns for clients of varying sizes using company and department practices and procedures.
• Strategizes and determines a course of action, assesses and resolves a wide range of issues, and provides counsel and advice as required.
• Provides detailed analysis, comprehensive interpretations, and creates actionable plans based on campaign performance data from Amazon Ad Console and other retail media platforms.
• Partners with enterprise clients and manages escalations by conducting comprehensive, cross-functional analysis.
• Leads high-importance enterprise client meetings by delivering comprehensive, stakeholder-tailored presentations that drive impact, while effectively preparing internal teams for success.
• Conducts comprehensive audits involving complex data to identify and capitalize on client growth opportunities, discussing anomalies, possible causes, and solutions with the team.
• Develops and implements detailed PPC strategy for assigned clients.
• Establishes and maintains strong relationships with clients, manages brand categories, defines KPIs of success, and proactively communicates challenges.
• Engages in weekly department scrums and training sessions to deepen knowledge within the channel.
• Seeks opportunities to enhance campaign performance and business impact, aligning strategies with client goals.
• Conducts in-depth market research and competitor analysis to inform campaign strategies.
• Maintains frequent and excellent communication with internal teams and external clients.
• Leverages AI tools and delegation resources to improve workflow and campaign outcomes.
• Drives strategic initiatives to improve operational performance, profitability, and client satisfaction.
• Assists in developing new department training materials, designs toolsets and templates, and serves as an SME or content owner for department functions.
• Mentors and guides Advertising Strategists, sharing expertise and fostering their development.
• Maintains or exceeds department performance standards.
• Performs other duties as assigned.

Requirements

• Bachelor's degree in marketing, business, or a related field or equivalent work experience.
• Eight or more (8+) years of related advertising experience with specific expertise in Amazon PPC management.
• At least 4+ years of experience with Amazon e-commerce, preferably familiarity with Seller Central and Vendor Central platforms.
• Demonstrates excellent understanding of department practices, procedures, and specialized functions.
• Advanced experience with Amazon retail search advertising, Google paid search advertising, or similar platforms is highly valued.
• Expert knowledge managing campaigns in Amazon Ad Console, Amazon 3rd Party Advertising Platforms, Walmart Connect.
• Advanced project management skills with a track record of leading successful initiatives.
• Analytical mindset with the ability to make data-driven recommendations.
• Advanced communication skills, both verbal and written.
• Excellent skills utilizing Google/Microsoft Office Suite, especially Excel/Google Sheets for data analysis and reporting.
• Excellent organizational skills and the ability to manage multiple priorities.
• Proven ability to mentor and train team members.

Nice to Have

• Experience with Amazon retail search advertising, Google paid search advertising, or similar platforms.

Qualifications

• Bachelor's degree in marketing, business, or a related field or equivalent work experience.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company's 401(k) plan.
• Access to top jobs, competitive compensation, and benefits.
• Free online training and resources.