Paid Search Manager

About the Role

Key Responsibilities

• Own the end-to-end strategy and execution of paid search campaigns across Search, Shopping, and Performance Max from keyword research and ad creation to bid management and creative testing
• Manage and optimize campaign performance: keyword research, bidding strategies, ad creation, creative testing, and budget allocation to maximize ROAS and CPA efficiency
• Develop and execute a testing roadmap to continuously improve results and scale winning strategies
• Own and manage the product catalog feed for over 5,000 SKUs, ensuring accuracy, optimization, and performance through tools like Google Merchant Center and Feedonomics
• Monitor performance, analyze results, and provide insights that influence broader growth marketing and merchandising strategies
• Partner with marketing, creative & merchandising teams to develop and optimize ad copy, creative assets, and landing pages that improve CTR, conversion, and ROAS
• Stay ahead of platform advancements (automation, AI-driven bidding, campaign types) and apply them strategically to drive growth
• Collaborate with site and content teams to explore cross-channel synergies, supporting broader search visibility (SEO) and testing opportunities across paid and organic search
• Maintain awareness of emerging AIO (AI Optimization) practices to ensure Grove's search programs remain competitive
• Manage budgets and forecasting to ensure efficient allocation of spend across campaigns and product categories

Requirements

• 3-5+ years of hands-on experience managing large-scale paid search programs in-house
• Proven track record with Google Ads (Search, Shopping, Performance Max) and feed management tools (Google Merchant Center, Feedonomics, or similar)
• Experience managing large product catalogs (1,000+ SKUs) with attention to data integrity and optimization
• Strong analytical skills with proficiency in Excel/Google Sheets; experience with tools like Looker, Tableau, Google Analytics, and Google Merchant Center
• Expertise in keyword research, bidding strategies (manual and automated), and creative optimization
• Strong understanding of bidding strategies, automation, budget allocation, and campaign segmentation
• History of building and executing testing roadmaps with measurable performance outcomes
• Bring a test-and-learn mindset, with a balance of analytical rigor and creative problem-solving
• Highly detail-oriented and organized, able to manage complex campaigns and data feeds while keeping an eye on broader business goals
• A self-starter who is inquisitive, proactive, and always looking for new opportunities to optimize performance and drive growth
• Excited to expand skills into areas like SEO and AIO, collaborating across teams to explore innovative search strategies

Nice to Have

• Experience with AI-driven bidding and automation tools
• Knowledge of SEO and organic search strategies
• Familiarity with cross-channel marketing and merchandising strategies

Qualifications

• Educational background is not explicitly specified in the description

Benefits & Perks

• Salary range of $100,000 - $125,000, adjusted based on market-specific cost of living
• Eligible for an annual incentive target and equity
• Work in a company committed to sustainability, diversity, and inclusion
• Opportunity to work in a fast-moving, data-driven environment with growth potential