Paid Search Manager

Pepperidge Farm

Camden, NJ

Full Time

Senior

107k-154k

4 days ago

Job Description

About the Role

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover, Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Key Responsibilities

Define and lead a holistic search strategy that goes beyond traditional SEM.
Shape how Campbell's brands appear where consumers express intent, curiosity, or need.
Integrate paid search into full-funnel experiences across media, PR, retail, and eCommerce.
Champion search as a consumer behavior across platforms—generative AI, social, voice, and video.
Lead integrated search efforts across SEM, social, and emerging AI platforms.
Use consumer insights from keyword and query data to inform creative, media, and brand strategies.
Act as the main point of contact with the media agency for planning, execution, and reporting.
Collaborate with internal teams to align paid search with broader marketing efforts.
Drive campaign performance aligned with KPIs and business goals.
Stay ahead of search trends and pilot new ideas and technologies.
Translate search insights into content and audience strategies.
Work with analytics and agency teams to deliver actionable performance reports.

Requirements

5+ years of experience in paid search or performance media, ideally in CPG, retail, or consumer brands.
Bachelor's degree.
Expertise in platforms like Google Ads and Microsoft Ads.
Experience leading and managing paid media agency teams.
Strong analytical skills and strategic thinking.
Experience with SEO, eCommerce search, and retail media networks.
Excellent project management and communication skills.
Passion for consumer behavior and digital discovery.

Nice to Have

Experience with emerging platforms like TikTok, YouTube, Amazon, ChatGPT, and OpenAI.
Understanding of how non-traditional search behaviors influence media strategy.

Qualifications

Bachelor's degree.

Benefits & Perks

Competitive health, dental, 401k, and wellness benefits beginning on the first day of employment.
Target base salary range between $107,000-$153,900 depending on location, experience, and skills.
Additional forms of compensation may be included.

Working at Pepperidge Farm

Employees are supported to build rewarding careers with opportunities to grow, innovate, and inspire. The company values giving back to communities through programs like 'Campbell's Cares' and offers Employee Resource Groups to support employees. Benefits begin on day one, emphasizing a supportive and inclusive work environment.

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